unlocking spending potential.


When people move, they spend money. The act of looking for and purchasing a home is an inertia buster that results in homemovers spending, on average, 3 times more than their non-homemoving equivalents. We’ve carried out a substantial piece of research to identify the homemover archetypes, or tribes, which explores the emotional and functional triggers inherent in the experience of moving home.

This insight, coupled with our unrivalled experience working with brands in the homemover purchase consideration set, means we can craft integrated campaigns that help brands unlock the spending potential prevalent among this fertile consumer group to deliver unusually high ROI.

Masterdor advert by Cogent