The Stay at Home Book Club.
What a crazy couple of weeks it has been. To make staying at home a little easier, the Cogent team have put together our very own recommended reading list....
The Cogent Buzz.
NEWS & VIEWS.
TeaTalk with: Julie Teague, Finance Director
We sit down with Julie Teague, our Finance Director here at Cogent, for an International Women's Day special of TeaTalk. We explore what collective individualism means to her, while she shares her most valuable piece of advice for women thinking about their careers....
Cogent Beekeeping: February 2020.
It’s time to welcome March, the month of daffodils, St Paddys (cheers to that) and daylight saving (finally!). But before we get cracking, we give you the low down on all the latest happenings here at Cogent....
Cogent Beekeeping: January 2020.
The month of love and Aquarius season is upon us, but before we welcome (or artfully dodge) cupids arrow, we reflect on what a month it's been here at Cogent HQ....
Cogent Beekeeping: 2019 Annual Round Up.
That’s it. Like the speed of light, 2019 has drawn to a close. With 2020 rolling in fast, we take the time to look back on what was a great year here at Cogent. ...
Bacofoil Appoints Cogent as Lead Integrated Agency.
Bacofoil, the UK’s number one brand for food preparation and storage products, has appointed Cogent as its integrated creative agency. Cogent will be supporting Bacofoil across their full product range throughout 2020, helping the brand on their mission to ‘own the kitchen drawer’....
Top Tips for Media Relations.
Cogent's PR Account Manager, Aamina, shares her top tips for building killer media relations. ...
Why we use Umbraco to benefit our clients.
Harriet Lawrie, Full-Stack Developer at Cogent, discusses why the togetherness agency uses Umbraco....
TeaTalk with: Rich Cross, Copywriter.
We sit down with Rich Cross, Copywriter here at Cogent for a cuppa and a chat. We explore working at Cogent, his career highlight so far and what togetherness means to him. ...
Cogent Beekeeping: November 2019.
It’s December, and with the battle of the Christmas ads well underway, our (questionable) Christmas jumpers making their annual re-appearance and The Fairytale of New York on its 25th play already, we give you the low down on all the exciting happenings to take place here at Cogent this November. We’ve been out and about this month. First up, we headed to...
How I am Influenced by Influencers.
As a PR I am always looking for the best way to get a story, encompassing my client’s key messages, out to the best audience. However, the landscape has changed – and media relations is a whole different ball game....
Cogent Beekeeping: October 2019.
While the frost has started to settle, the leaves begin to fall and we dig out our hats and scarfs, we look back on another busy month here at Cogent HQ....
How much should we use infographics?
Infographics are a tried and tested method of conveying information in an easily digestible format. This is because human brains generally find it easier to process visuals than text. But are infographics now being overused or have communications professionals found the perfect message format? Our Content Director explores more...
TeaTalk with: Sandeep Singh-Bhachu, Animator and Designer.
We sit down with Sandeep Singh-Bhachu, Animator and Designer here at Cogent for a cuppa and a chat. We explore working at Cogent, his career highlight so far and what togetherness means to him. ...
Cogent Beekeeping: September 2019.
It’s October, the seasons are turning. As the leaves turn orange, the nights draw in and pumpkins become mandatory, we reflect on what’s been a very busy month here at Cogent....
Cogent reveals Moving Minds research.
Cogent, in conjunction with Ragdoll Research, has undertaken a major research project investigating the UK home moving market. The attitudinal segmentation of UK home movers uncovers the key reasons why people move. Cogent also engaged Professor Richard Crisp, Head of the Department of Psychology at Durham University to explore the behavioural psychology behind the spending decisions these home movers make....
TeaTalk with: Andrea Fones, Head of Project Management.
We sit down with Andrea Fones, Head of Project Management here at Cogent for a cuppa and a chat. We explore why she chose to go into project management and why she likes working at Cogent. ...
Throwback Thursday: ANGLIAN WATER.
Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the amazing advertising we’ve done over the eras. ...
Cogent Beekeeping: August 2019.
Summer is nearly over, and while some of us prepare to mourn the sunshine, others get ready to welcome cosy jumpers and spiced lattes. Never the less, we’ve been busy as usual, so hold on to your hats, as we give you the rundown of all the latest happenings to take place here in August. ...
TeaTalk with: Lucy Teare, Relationships Manager.
We sit down with Lucy Teare, a Relationship Manager here at Cogent, for a cuppa and a chat. We explore why she chose to go into relationships and why she likes working at Cogent. ...
Cogent Beekeeping: July 2019.
July, the month of the heatwave, the Love Island finale and Wimbledon. While the sun shone its rays, Greg & Amber celebrated their victory and Djokovic won the longest ever mens' final, we report back on all the exciting things to take place here at Cogent. ...
Throwback Thursday: AGA.
Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the amazing advertising we’ve done over the eras. ...
Will removing like counts help drive in-app purchases & monetise Instagram?
While Instagram is taking the mental health stance as a reason for removing like counts, I can't help but think this could be a shift to focus the platform more towards product purchases and therefore further monetise the channel....
TeaTalk with: Sam Fitzpatrick, Front End Web Developer.
We sit down with Sam Fitzpatrick, our front end web developer, for a cuppa and a chat. We explore his career path so far and why he chose to work at Cogent...
Cogent Beekeeping: June 2019.
In the month where summer solstice graced our skies, Love Island (graced our screens and honeybees graced our gardens) was the talk of the Nation and the honeybees began to buzz, we reflect on the exciting things to happen here at Cogent over the last four weeks...
Is Integrity the Secret to Influencer Marketing Success?
Part of the success of influencers, and what gives their content such prevalence in modern marketing strategies, is that when used appropriately they create a sense of authenticity that a brand alone could never achieve....
5 Trends from SXSW 2019.
SXSW is a group of annual conferences that takes place in March in Austin, Texas, USA. We have compiled the 5 most important trends from the 2019 conference....
The Spending Diary of a First Time Buyer.
I kept a money diary over the first eight weeks of living in our new home. On all the things I bought, all the things I prioritised and every time I compromised on something I insisted I needed....
Cogent Beekeeping: May 2019.
It’s time for another monthly Cogent Beekeeping (time really does fly when you’re having fun!). It’s been a busy month here at the agency, but of course, amongst our bustle, there’s always a buzz...
TeaTalk with: Aamina Mohamed, PR Account Manager.
We sit down with Aamina, our PR Account Manager, for a cuppa and a chat. We explore what's really at the heart of the Togetherness agency. ...
COGENT EXTENDS VAUXHALL NETWORK Q RELATIONSHIP INTO ITS 30TH YEAR.
Cogent has retained the Vauxhall Network Q creative account following a competitive pitch, 29 years after they first created the brand back in 1990....
Throwback Thursday: Cuprinol.
Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the amazing advertising we’ve done over the eras. ...
Cogent Beekeeping: April 2019.
It’s May, and while we recover from overindulging in egg-shaped chocolate and practice our maypole dancing (well, sort of) we give you the rundown on all the latest happenings here at sunny HQ. ...
An innovative approach to easing renovation stress.
Is there more home interior and installation brands can do to provide customers with alternatives that add value and comfort during times of chaotic and messy renovations?...
TeaTalk with: Sheridan Daley, Office Manager.
We sit down with Sheridan, our Office Manager, for a cuppa and a chat. We explore what's really at the heart of the Togetherness agency. ...
Biocare Appoints Cogent as Creative Agency.
BioCare, the nutritional supplements brand, has appointed Cogent as its creative agency. Cogent will be supporting the company’s ambitious growth plans across their professional, retail and consumer audiences. ...
Cogent Beekeeping: March 2019.
It’s April, and while losing an hour of sleep didn't help with our April Fools gullibility (vegan Spam anyone?) we're still bustling away here at Heath Farm. We've been up to lots over the last few weeks and we can't wait to share it with you. So, here it is, Spring's first Beekeeping...
Can brands ease the feeling of remorse for the 63% of regretful millennial home buyers?
In a recent American survey (Bankrate.com), 63% of millennials stated they regret buying homes. Despite home ownership being something many millennials strive towards (and often spend years saving for) more than half report buyer’s remorse about their home purchase, with unforeseen costs being one of the main reasons. This got me thinking about the same audience in the UK –...
Learning to fly at Cogent: Meggan.
Our ‘Learning to Fly’ series will showcase rising stars who permanently joined the team after completing internships here at HQ...
Princess Motor Yacht Sales Appoints Cogent to Create New Marine Lifestyle Brokerage Brand.
Cogent have been appointed by Princess Motor Yacht Sales to brand and launch its innovative new global multi-franchise brokerage business, following a 5 - way pitch....
Cogent Beekeeping: February 2019.
March is nearly upon us, and while January seemed to last forever, February flew by at the speed of light. As we all act surprised at the number of easter eggs already on the supermarket shelves (despite it being an annual reoccurrence) and revel in the highest February temperatures on record, we give you the rundown on what February had in...
Welcome to Cogent. Catherine Langton.
We are delighted to welcome Catherine Langton as the newest member of our team here at Cogent. Joining the Propagation Hub, Catherine lets us in on her experiences before Cogent and life outside of work....
Throwback Thursday: Thorntons.
Here at Cogent, we get up to all sorts. We’ve been about since 1936, that’s 83 years, and over the decades we’ve done a lot, seen a lot and learnt a lot. We’ve worked with clients from just up the road, to the other side of the world. We’ve created memories, stories and moments. We’ve worked towards change, created movements...
Cogent Beekeeping: January 2019.
January has finally come to an end, which can only mean one thing - the month of love, and Aquarius season is upon us! Before we welcome (or artfully dodge) cupids arrow and overindulge in chocolate, we reflect on what a month it has been here at Cogent HQ....
How can we get customers back in brick and mortar stores?
Client Director, Hannah Freestone, gives her review on Christmas shopping and this year's retail results....
TeaTalk with: Amy Harding, Search, Analytics & Conversion Manager .
We sit down with Amy, a member of our Search, Analytics & Conversion team, for a cuppa and a chat. We explore what drew her to marketing, what Togetherness means to her and what she enjoys most about working at Cogent....
Cogent boosts B2B offering with acquisition of NC Creative.
Integrated marketing agency Cogent has today announced its acquisition of Solihull-based communications firm NC Creative Group....
Cogent Beekeeping: 2018 Annual Round Up.
That’s it. Like the speed of light, 2018 has drawn to a close. With 2019 rolling in fast, we take the time to look back on what was a great year here at Cogent. ...
An Interview with Cogent Strategy Director: Dan Neville.
Read our Strategy Director's interview with Creativebrief for the low-down on what it's like to be part of the Cogent family, the future of advertising, inspiration and much more....
Throwback Thursday: Slumberland
Here at Cogent, we get up to all sorts. We’ve been about since 1936, that's 82 years, and over the decades we’ve done a lot, seen a lot and learnt a lot. We’ve worked with clients from just up the road, to the other side of the world. We’ve created memories, stories and moments. We’ve worked towards change, created movements...
TeaTalk with: Nick Lyons, Digital Designer.
We sit down with Nick, a member of our Creative & Technology Hive, for a cuppa and a chat. We explore what drew him to marketing, what Togetherness means to him and what he enjoys most about working at Cogent....
Cogent Beekeeping: November 2018.
The countdown is on. The tree is up at HQ (we’re decorating it together this year), the battle of the Christmas ads has commenced, the sound of Mariah Carey is echoing its way around the office and the Christmas jumper has made its annual come back....
MOM GROUP APPOINTS COGENT TO BUILD GOGO SQUEEZ BRAND.
French FMCG giant, MOM Group, has appointed Cogent following a competitive pitch to build its on-the-go healthy kids snack brand, GoGo SqueeZ, in the UK....
Learning to fly at Cogent.
We chat to intern Shelley as she reflects on her three months in the PR & Social Media team here at Cogent....
Welcome to Cogent. Mary Lumley.
We are delighted to welcome Mary Lumley as the newest member of our team here at Cogent. Joining the Propagation Hub, Mary lets us in on her experiences before Cogent and life outside of work. You’ve been interning at Cogent for the last 3 months before being offered a full-time job (Woop!). What have you enjoyed the most over your first...
Cogent Beekeeping: October 2018.
While the frost has started to settle, the leaves begin to fall and we (rather poorly) attempt to carve pumpkins, we look back on another busy month here at Cogent HQ. We kicked off with the month with fuelGenie at the NEC for Fleet Live. We went along with our client to help out and get a little peep at...
REXEL UK APPOINTS COGENT AS LEAD INTEGRATED MARKETING AGENCY.
The agency will be a key partner to Rexel, a leading electrical wholesaler in the UK, as it embarks on a full rollout of its newly unified brand. ...
TeaTalk with: Shawnee North, Project Manager.
We sit down with Shawnee, a member of Project Managment, for a cuppa and a chat. We explore what drew her to marketing, what Togetherness means to her and what she enjoys most about working at Cogent. What inspired you to get involved in Project Management in particular? Was this something you always wanted to do? It’s something I fell into, but...
Cogent Beekeeping: September 2018.
It’s October, the seasons are turning. As the leaves turn orange, the nights draw in and pumpkins become mandatory, we reflect on what’s been a very busy month here at Cogent HQ. September kicked off with the launch of the all-new Marston’s Vegan Menu. We created the ‘Moving Mountains’ campaign and online #nomeatchallenge quiz to support the tasty new vegan...
Welcome to Cogent. Harriet Lawrie.
We are delighted to welcome Harriet Lawrie as the newest member of our team here at Cogent. Joining the Creative and Technology Hive, Harriet lets us in on her experiences before Cogent and life outside of work. What’s your new role at Cogent and what are you most excited about? I am a full-stack developer, so I will be working on building...
Cogent Beekeeping: August 2018.
It’s September and while the heatwave seems well and truly over there’s a lot coming up to look forward to. But, before we anticipate cosy jumpers and spiced lattes we take a quick look back on what we’ve been up to here at Cogent throughout August. First up, we headed to Nottingham to the National Ice Centre for a photoshoot with...
TeaTalk with: James Morgan, Relationships Hive.
We sit down with James, a member of our Relationships Hive, for a cuppa and a chat. We explore what drew him to marketing, what Togetherness means to him and what he enjoys most about working at Cogent. What inspired you to get involved in Account Management in particular? Was this something you always wanted to do? It was actually my sister!...
The Diary of a First Time Buyer.
They say moving home is one of the most stressful things you'll ever do. We also know it significantly changes our mindset, and with it, spending habits. Georgia, a member of our Propagation Hub, kept a diary of her recent home moving experience. Here she shares her story, thoughts and feelings as she packs up and moves...
Welcome to Cogent. Hatii Shuttleworth.
We are delighted to welcome Hatii Shuttleworth as the newest member of our team here at Cogent. Joining the Relationships Hive, Hatii lets us in on her experiences before Cogent and life outside of work. What’s your new role at Cogent and what are you most excited about? "I'm excited to be working as part of an integrated team again; there is...
MARMALADE APPOINTS COGENT.
Kitchen designer and manufacturer, Omega PLC, has appointed Cogent as its lead strategic and creative agency partner to support the company’s ambitious expansion plans, following a competitive pitch handled by The Drum Consulting....
Are Millennials Redefining Gardening?
When we think of gardening we often think of large outdoor spaces, lawns and decking, climbers and trees, tools and equipment, patience and manual work. However, maybe it’s time we start to think of gardening a little differently. Maybe it’s time we redefine its meaning to more accurately represent the modern living and housing situation throughout the UK. Nowadays, over 80% of the...
Cogent Beekeeping: July 2018.
July, an extraordinary month. The UK hit record temperatures, we didn’t see rain for six weeks, Love Island graced our screens every night, England made it to the World Cup SEMI-FINALS and M&S sold out of waistcoats…. what a crazy month it’s been. But that's not all. Join us, as we take a look back on what else happened throughout July...
Welcome to Cogent. James Barnsley.
We are delighted to welcome James Barnsley as the newest member of our team here at Cogent. Joining the Relationships Hive, James lets us in on his experiences before Cogent and life outside of work. What’s your new role at Cogent and what are you most excited about? I’m joining Cogent as a Relationships Executive, and I’m most excited to be getting...
Welcome to Cogent. Meggan Canning.
We are delighted to welcome Meggan Canning as the newest member of our team here at Cogent. Joining PR & Social, Meggan lets us in on her experiences before Cogent and what Togetherness means to her. What were you doing before Cogent? So, I am very relieved to finally say I have finished my degree! I studied Business Management at Coventry University...
Cogent Beekeeping: June 2018.
June, you’ve been a sunny one (thank you!), but you didn’t just bring the warm weather, you also brought fun affairs and strong achievements. So listen up, while we reflect on another scorching month here at Cogent. First up, we spent some time at Junction Eleven filming a few cheeky canines for client Lintbells' Chewies campaign. The adorable ad went live in...
TeaTalk with: Laura & Suzi, Social Media Gurus.
June 30th 2018 is Social Media Day, so it only seems right our latest Tea Talk interview takes place with members of the Cogent social media team. Armed with a brew, a few questions and a pen and paper, we explore what drew Laura and Suzi to social media marketing, their opinions on Snapchat and their number one piece of...
Is Social Media Affecting the Homes We Choose to Buy?
Is the overwhelming accessibility of social media affecting one of the biggest purchase decisions a consumer will ever make: buying a house?...
OMEGA PLC APPOINTS COGENT.
Kitchen designer and manufacturer, Omega PLC, has appointed Cogent as its lead strategic and creative agency partner to support the company’s ambitious expansion plans, following a competitive pitch handled by The Drum Consulting....
Cogent Beekeeping: May 2018.
It’s time for another monthly Cogent Beekeeping (time really does fly when you’re having fun!). It’s been a busy month here at the agency, but of course, amongst our bustle, there’s always a buzz… Following a joyfully sunny bank holiday, we kicked off May with a trip to London for the Grand Designs Live exhibition. We spent the day researching and...
How the ‘Eco-Friendly’ Trend is Affecting Brand Appeal.
It is broadly understood that millennials rank above average when it comes to early trend adoption and brands often seek to harness this when taking new products, services and range extensions etc to market. One only has to look at the growing trend towards a healthy and ‘organic’ lifestyle as an example (think the millennial avocado obsession, rooftop yoga, a...
TeaTalk with: Matt Sewards, Planner.
We sit down with Matt, a member of our Planning team, for a cuppa and a chat. We explore what drew him to marketing, what Togetherness means to him and what he enjoys most about working at Cogent. What inspired you to take up planning as a career? Did you always know this was something you wanted to do? I just...
Cogent Beekeeping: April 2018.
It’s May, that means we’re one month closer to summer and just seven months away from Christmas (too early to start the countdown?). Before we look forward, let’s take a minute to look back on what a jam-packed, fun-filled month April’s been. First up, the agency grew as we welcomed two new starters, Georgia & Rob, who joined the Propagation Hub and...
Welcome to Cogent. Georgia Hatton.
We are delighted to welcome Georgia Hatton as the newest member of our team here at Cogent. Joining new business in the Propagation Hub, Georgia lets us in on her experiences before Cogent and life outside of work. What were you doing before Cogent? "My previous agency was also based in a barn, so clearly, I have a type." I’ve come from a...
Congratulations to the Cogent Cycle Club.
A massive congratulations goes out to the Cogent Cycle Club who completed the Stratford Tempest at the weekend, raising 133% of their target for Midlands Air Ambulance. The entire team made it round and thoroughly enjoyed themselves on what was an uncharacteristically beautiful British...
Cogent Cycle Club takes on the Stratford Tempest.
This weekend Cogent Cycle Club are taking on the Stratford Tempest for Midlands Air Ambulance Charity because one of our own needed their help this year. Earlier this year one of our colleagues was badly injured in a motorcycle accident and he was rushed to hospital by Midlands Air Ambulance, without whom he wouldn't now be recovering at home. We wanted to...
Working together with Kwik Fit as lead strategic and creative partner.
We are delighted to announce that Kwik Fit has appointed Cogent as its lead strategic and creative partner for through the line communications after a strongly contested pitch involving four other agencies....
Instead of buying Neymar, you could afford…
In the world of football, Neymar has just become the most expensive purchase of all time - moving from Barcelona to Paris St-Germain for a fee of £198M. For most of us our houses will be the most expensive purchases we make in our lifetime, and so, for a bit of fun, we've explored what you could buy for your...
Believe in Blue shortlisted for the CIPR PRide Awards!
Today we’re sending our biggest congratulations to Police Federation after they’ve been shortlisted in the Not-for-Profit Campaign category for this year’s Charted Institute of Public Relations (CIPR) PRide Awards! The ‘Believe in Blue’ campaign saw us working together with Police Federation...
Welcome to Cogent. Blake Timms.
This week Blake Timms joins our Search, Analytics and Conversion team as Search Executive. Sitting as part of our Propagation Hub, Blake brings a data driven approach together with digital and fashion know-how. Today he tells us a bit more about his experience and his interests outside of the office. Why Cogent? "It’s always great when you start a new role, or...
Behind the scenes with Network Q.
Last week we had a great time out on shoot with Network Q. Bringing together rock climbing, drones and a day in the Big Smoke, here's a little behind-the-scenes peek at our team in action. Stay tuned to see what we've been up to! Want to learn more about the content we create? Give us a buzz on 0121 627 5040....
Welcome to Cogent. Lorraine Molloy.
We are delighted to give a big ‘welcome to the hive’ to Lorraine Molloy who joins us this week as part of our finance team and Support Hive. Balancing savvy numerical skills together with a guilty pleasure for Love Island gossip, Lorraine tells us a bit more about her experience before Cogent and life outside of work. Why Cogent? “I really...
Welcome to Cogent. Sheridan Daley.
Joining the team in the Propagation Hub as PA to the CEO, this week we welcome Sheridan Daley to the hive. With over 3 year’s agency experience and an other-worldly ability to multitask, Sheridan brings her meticulous organisation and forward planning skills to Cogent – all delivered with a smile. Today we talk to her about her career to date...
4 apps to help with the spring cleaning.
We’ve all been there. Arriving back into the office after a long bank holiday weekend only to be faced with the disorganised stack of papers and general disarray that ‘past you’ decided to leave behind. Or sat on the sofa watching another Netflix series - looking around...
Making the house a home with CGI.
Working together with Junction Eleven, our photographic and image creation studio, we are excited that CGI artists Richard Horne and Phil Palmer have been spending more time at our Meriden HQ, working closely with the Creative & Technology Hive to bring new craft skills and an exciting infusion of innovative technology to the work we are producing with our clients. Recently...
Welcome to Cogent. Alisha Kaur Sapra.
Joining our Relationships Hive is makeup mad track driver Alisha Kaur Sapra. Starting as an Account Executive on one of our biggest retail accounts, we are thrilled to welcome her to Cogent and cannot wait to see all the great work she produces for our clients. Today we find out more about her marketing background and how she brings together...
Welcome to Cogent. Nick Banister.
Today we are pleased to welcome Nick Banister, Leicester City fanatic and TV buff, to the Creative and Technology Hive as our new Junior Videographer. We talk to him about why he picked Cogent and how he’s found working together with the team so far. Why Cogent? Before Cogent, I studied for a Media Production degree and worked in the leisure sector...
Creating Tactical Content Together with Yorkshire Water.
Last Saturday (1st April) saw Yorkshire Water announce the launch of ‘H2GO’, a revolutionary new form of water that experts believe will help Britain’s best swimmers smash records by as much as 5%. Yorkshire Water scientists have been working with Team GB swimmer Max Litchfield to develop the new formula which significantly reduces drag around the body, resulting in increased...
What the New Old exhibition tells us about engaging an ageing population.
According to the Office of National Statistics, over 500,000 people in the UK are 90 or older, with Age UK reporting that half of people over 75 live alone - 36% of which speak to less than one person a day. Our population is the oldest it’s ever been, meaning there are a new series of behaviours, needs and purchase...
Brand Trust = ROI.
Consumer brand engagement is recognised as a key driver of preference and loyalty. Ipsos MORI have demonstrated through global, cross-category research that two thirds of any brand decision is emotional – a truth supported by a growing body of research across the marketing industry. Our purchase decisions and brand loyalty are heavily influenced by perceptions of what a brand stands...
Filming together with Renault Sport Formula One.
Last week saw the Renault Sport Formula One team unveil their new RS17 car as they target a big improvement in the upcoming 2017 Formula One season. With Nico Hulkenberg joining from Force India, and Britain’s Jolyon Palmer staying with the team for a second campaign, this is a launch and a sporting season to get excited about. Working together with...
BMW Appoints Cogent.
We are excited to announce that we are working together with BMW UK as their solus film and video partner across all divisions; BMW, MINI, both Financial Services divisions, BMW Motorrad, and Alphabet, the fleet management division. We’ll be producing film content for all vehicle launches and corporate communications for a variety of retailer and customer audiences. The work will touch...
Lessons from bees.
At Cogent, everything we do is driven by, and owes its success to, the power of Togetherness. With our clients, with our suppliers, with our partners, with each other – together we produce better results. We didn’t invent this, however. No sir. Hard though it is to believe, there was a time when integrated marketing didn’t exist. A time when agencies didn’t...
Why brands should treat their Twitter accounts like flagship stores.
It’s 11pm and I’m in another passive aggressive Twitter conversation with an online retailer whose delivery times have let me down. As the TV plays on in the background, I frantically refresh my notifications, waiting to be awarded the social media victory that five days of delayed couriers so rightly deserves. Last week it was a rail network, next week...
Bringing CGI into the Home.
At its best, the coming together of commerciality and creativity in marketing is very powerful. To some, the meeting point between the two is marketing – and it is certainly the point of healthy tension that keeps us focused on outcomes, rather than outputs. It doesn’t come without challenges for marketing teams though. Often the key to success is finding the...
Do millennials and gardening go together?
When I first decided to write a blog piece about gardening, I felt a wave of discomfort rise up from my toes to my not-so-green fingers. I’m 24, have lived in a flat in London for the last 3 years and am a long way off from owning a pair of gardening gloves, or a house for that matter. But then...
