Cogent boosts B2B offering with acquisition of NC Creative.
Integrated marketing agency Cogent has today announced its acquisition of Solihull-based communications firm NC Creative Group....
The Cogent Buzz.
NEWS & VIEWS.
Cogent Beekeeping: 2018 Annual Round Up.
That’s it. Like the speed of light, 2018 has drawn to a close. With 2019 rolling in fast, we take the time to look back on what was a great year here at Cogent. ...
An Interview with Cogent Strategy Director: Dan Neville.
Read our Strategy Director's interview with Creativebrief for the low-down on what it's like to be part of the Cogent family, the future of advertising, inspiration and much more....
Throwback Thursday: Slumberland
Here at Cogent, we get up to all sorts. We’ve been about since 1936, that's 82 years, and over the decades we’ve done a lot, seen a lot and learnt a lot. We’ve worked with clients from just up the road, to the other side of the world. We’ve created memories, stories and moments. We’ve worked towards change, created movements...
TeaTalk with: Nick Lyons, Digital Designer.
We sit down with Nick, a member of our Creative & Technology Hive, for a cuppa and a chat. We explore what drew him to marketing, what Togetherness means to him and what he enjoys most about working at Cogent....
Cogent Beekeeping: November 2018.
The countdown is on. The tree is up at HQ (we’re decorating it together this year), the battle of the Christmas ads has commenced, the sound of Mariah Carey is echoing its way around the office and the Christmas jumper has made its annual come back....
MOM GROUP APPOINTS COGENT TO BUILD GOGO SQUEEZ BRAND.
French FMCG giant, MOM Group, has appointed Cogent following a competitive pitch to build its on-the-go healthy kids snack brand, GoGo SqueeZ, in the UK....
Learning to fly at Cogent.
We chat to intern Shelley as she reflects on her three months in the PR & Social Media team here at Cogent....
Welcome to Cogent. Mary Lumley.
We are delighted to welcome Mary Lumley as the newest member of our team here at Cogent. Joining the Propagation Hub, Mary lets us in on her experiences before Cogent and life outside of work. You’ve been interning at Cogent for the last 3 months before being offered a full-time job (Woop!). What have you enjoyed the most over your first...
Cogent Beekeeping: October 2018.
While the frost has started to settle, the leaves begin to fall and we (rather poorly) attempt to carve pumpkins, we look back on another busy month here at Cogent HQ. We kicked off with the month with fuelGenie at the NEC for Fleet Live. We went along with our client to help out and get a little peep at...
REXEL UK APPOINTS COGENT AS LEAD INTEGRATED MARKETING AGENCY.
The agency will be a key partner to Rexel, a leading electrical wholesaler in the UK, as it embarks on a full rollout of its newly unified brand. ...
TeaTalk with: Shawnee North, Project Manager.
We sit down with Shawnee, a member of Project Managment, for a cuppa and a chat. We explore what drew her to marketing, what Togetherness means to her and what she enjoys most about working at Cogent. What inspired you to get involved in Project Management in particular? Was this something you always wanted to do? It’s something I fell into, but...
Cogent Beekeeping: September 2018.
It’s October, the seasons are turning. As the leaves turn orange, the nights draw in and pumpkins become mandatory, we reflect on what’s been a very busy month here at Cogent HQ. September kicked off with the launch of the all-new Marston’s Vegan Menu. We created the ‘Moving Mountains’ campaign and online #nomeatchallenge quiz to support the tasty new vegan...
Welcome to Cogent. Harriet Lawrie.
We are delighted to welcome Harriet Lawrie as the newest member of our team here at Cogent. Joining the Creative and Technology Hive, Harriet lets us in on her experiences before Cogent and life outside of work. What’s your new role at Cogent and what are you most excited about? I am a full-stack developer, so I will be working on building...
Are Millennials Redefining Gardening?
When we think of gardening we often think of large outdoor spaces, lawns and decking, climbers and trees, tools and equipment, patience and manual work. However, maybe it’s time we start to think of gardening a little differently. Maybe it’s time we redefine its meaning to more accurately represent the modern living and housing situation throughout the UK. Nowadays, over 80% of the...
Cogent Beekeeping: August 2018.
It’s September and while the heatwave seems well and truly over there’s a lot coming up to look forward to. But, before we anticipate cosy jumpers and spiced lattes we take a quick look back on what we’ve been up to here at Cogent throughout August. First up, we headed to Nottingham to the National Ice Centre for a photoshoot with...
TeaTalk with: James Morgan, Relationships Hive.
We sit down with James, a member of our Relationships Hive, for a cuppa and a chat. We explore what drew him to marketing, what Togetherness means to him and what he enjoys most about working at Cogent. What inspired you to get involved in Account Management in particular? Was this something you always wanted to do? It was actually my sister!...
The Diary of a First Time Buyer.
They say moving home is one of the most stressful things you'll ever do. We also know it significantly changes our mindset, and with it, spending habits. Georgia, a member of our Propagation Hub, kept a diary of her recent home moving experience. Here she shares her story, thoughts and feelings as she packs up and moves...
Welcome to Cogent. Hatii Shuttleworth.
We are delighted to welcome Hatii Shuttleworth as the newest member of our team here at Cogent. Joining the Relationships Hive, Hatii lets us in on her experiences before Cogent and life outside of work. What’s your new role at Cogent and what are you most excited about? "I'm excited to be working as part of an integrated team again; there is...
MARMALADE APPOINTS COGENT.
Kitchen designer and manufacturer, Omega PLC, has appointed Cogent as its lead strategic and creative agency partner to support the company’s ambitious expansion plans, following a competitive pitch handled by The Drum Consulting....
Cogent Beekeeping: July 2018.
July, an extraordinary month. The UK hit record temperatures, we didn’t see rain for six weeks, Love Island graced our screens every night, England made it to the World Cup SEMI-FINALS and M&S sold out of waistcoats…. what a crazy month it’s been. But that's not all. Join us, as we take a look back on what else happened throughout July...
Welcome to Cogent. James Barnsley.
We are delighted to welcome James Barnsley as the newest member of our team here at Cogent. Joining the Relationships Hive, James lets us in on his experiences before Cogent and life outside of work. What’s your new role at Cogent and what are you most excited about? I’m joining Cogent as a Relationships Executive, and I’m most excited to be getting...
5 Togetherness Lessons to take from the England Football Team.
#5 – Standing Tall in Rome (1997) Needing just a point to qualify for the 1998 World Cup in France, England headed to the Stadio Olimpico in Rome for their final qualifier against Italy. Italy were heavy favourites, and boasted an unbelievable World Cup qualifying record, having never dropped a point at home. England were also without their captain and main...
Welcome to Cogent. Meggan Canning.
We are delighted to welcome Meggan Canning as the newest member of our team here at Cogent. Joining PR & Social, Meggan lets us in on her experiences before Cogent and what Togetherness means to her. What were you doing before Cogent? So, I am very relieved to finally say I have finished my degree! I studied Business Management at Coventry University...
Cogent Beekeeping: June 2018.
June, you’ve been a sunny one (thank you!), but you didn’t just bring the warm weather, you also brought fun affairs and strong achievements. So listen up, while we reflect on another scorching month here at Cogent. First up, we spent some time at Junction Eleven filming a few cheeky canines for client Lintbells' Chewies campaign. The adorable ad went live in...
TeaTalk with: Laura & Suzi, Social Media Gurus.
June 30th 2018 is Social Media Day, so it only seems right our latest Tea Talk interview takes place with members of the Cogent social media team. Armed with a brew, a few questions and a pen and paper, we explore what drew Laura and Suzi to social media marketing, their opinions on Snapchat and their number one piece of...
Is Social Media Affecting the Homes We Choose to Buy?
Is the overwhelming accessibility of social media affecting one of the biggest purchase decisions a consumer will ever make: buying a house?...
OMEGA PLC APPOINTS COGENT.
Kitchen designer and manufacturer, Omega PLC, has appointed Cogent as its lead strategic and creative agency partner to support the company’s ambitious expansion plans, following a competitive pitch handled by The Drum Consulting....
Cogent Beekeeping: May 2018.
It’s time for another monthly Cogent Beekeeping (time really does fly when you’re having fun!). It’s been a busy month here at the agency, but of course, amongst our bustle, there’s always a buzz… Following a joyfully sunny bank holiday, we kicked off May with a trip to London for the Grand Designs Live exhibition. We spent the day researching and...
How the ‘Eco-Friendly’ Trend is Affecting Brand Appeal.
It is broadly understood that millennials rank above average when it comes to early trend adoption and brands often seek to harness this when taking new products, services and range extensions etc to market. One only has to look at the growing trend towards a healthy and ‘organic’ lifestyle as an example (think the millennial avocado obsession, rooftop yoga, a...
TeaTalk with: Matt Sewards, Planner.
We sit down with Matt, a member of our Planning team, for a cuppa and a chat. We explore what drew him to marketing, what Togetherness means to him and what he enjoys most about working at Cogent. What inspired you to take up planning as a career? Did you always know this was something you wanted to do? I just...
Cogent Beekeeping: April 2018.
It’s May, that means we’re one month closer to summer and just seven months away from Christmas (too early to start the countdown?). Before we look forward, let’s take a minute to look back on what a jam-packed, fun-filled month April’s been. First up, the agency grew as we welcomed two new starters, Georgia & Rob, who joined the Propagation Hub and...
Welcome to Cogent. Georgia Hatton.
We are delighted to welcome Georgia Hatton as the newest member of our team here at Cogent. Joining new business in the Propagation Hub, Georgia lets us in on her experiences before Cogent and life outside of work. What were you doing before Cogent? "My previous agency was also based in a barn, so clearly, I have a type." I’ve come from a...
Congratulations to the Cogent Cycle Club.
A massive congratulations goes out to the Cogent Cycle Club who completed the Stratford Tempest at the weekend, raising 133% of their target for Midlands Air Ambulance. The entire team made it round and thoroughly enjoyed themselves on what was an uncharacteristically beautiful British...
Cogent Cycle Club takes on the Stratford Tempest.
This weekend Cogent Cycle Club are taking on the Stratford Tempest for Midlands Air Ambulance Charity because one of our own needed their help this year. Earlier this year one of our colleagues was badly injured in a motorcycle accident and he was rushed to hospital by Midlands Air Ambulance, without whom he wouldn't now be recovering at home. We wanted to...
Working together with Kwik Fit as lead strategic and creative partner.
We are delighted to announce that Kwik Fit has appointed Cogent as its lead strategic and creative partner for through the line communications after a strongly contested pitch involving four other agencies....
Instead of buying Neymar, you could afford…
In the world of football, Neymar has just become the most expensive purchase of all time - moving from Barcelona to Paris St-Germain for a fee of £198M. For most of us our houses will be the most expensive purchases we make in our lifetime, and so, for a bit of fun, we've explored what you could buy for your...
Believe in Blue shortlisted for the CIPR PRide Awards!
Today we’re sending our biggest congratulations to Police Federation after they’ve been shortlisted in the Not-for-Profit Campaign category for this year’s Charted Institute of Public Relations (CIPR) PRide Awards! The ‘Believe in Blue’ campaign saw us working together with Police Federation...
Welcome to Cogent. Blake Timms.
This week Blake Timms joins our Search, Analytics and Conversion team as Search Executive. Sitting as part of our Propagation Hub, Blake brings a data driven approach together with digital and fashion know-how. Today he tells us a bit more about his experience and his interests outside of the office. Why Cogent? "It’s always great when you start a new role, or...
Behind the scenes with Network Q.
Last week we had a great time out on shoot with Network Q. Bringing together rock climbing, drones and a day in the Big Smoke, here's a little behind-the-scenes peek at our team in action. Stay tuned to see what we've been up to! Want to learn more about the content we create? Give us a buzz on 0121 627 5040....
Welcome to Cogent. Lorraine Molloy.
We are delighted to give a big ‘welcome to the hive’ to Lorraine Molloy who joins us this week as part of our finance team and Support Hive. Balancing savvy numerical skills together with a guilty pleasure for Love Island gossip, Lorraine tells us a bit more about her experience before Cogent and life outside of work. Why Cogent? “I really...
Welcome to Cogent. Sheridan Daley.
Joining the team in the Propagation Hub as PA to the CEO, this week we welcome Sheridan Daley to the hive. With over 3 year’s agency experience and an other-worldly ability to multitask, Sheridan brings her meticulous organisation and forward planning skills to Cogent – all delivered with a smile. Today we talk to her about her career to date...
4 apps to help with the spring cleaning.
We’ve all been there. Arriving back into the office after a long bank holiday weekend only to be faced with the disorganised stack of papers and general disarray that ‘past you’ decided to leave behind. Or sat on the sofa watching another Netflix series - looking around...
Making the house a home with CGI.
Working together with Junction Eleven, our photographic and image creation studio, we are excited that CGI artists Richard Horne and Phil Palmer have been spending more time at our Meriden HQ, working closely with the Creative & Technology Hive to bring new craft skills and an exciting infusion of innovative technology to the work we are producing with our clients. Recently...
Welcome to Cogent. Alisha Kaur Sapra.
Joining our Relationships Hive is makeup mad track driver Alisha Kaur Sapra. Starting as an Account Executive on one of our biggest retail accounts, we are thrilled to welcome her to Cogent and cannot wait to see all the great work she produces for our clients. Today we find out more about her marketing background and how she brings together...
Welcome to Cogent. Nick Banister.
Today we are pleased to welcome Nick Banister, Leicester City fanatic and TV buff, to the Creative and Technology Hive as our new Junior Videographer. We talk to him about why he picked Cogent and how he’s found working together with the team so far. Why Cogent? Before Cogent, I studied for a Media Production degree and worked in the leisure sector...
Creating Tactical Content Together with Yorkshire Water.
Last Saturday (1st April) saw Yorkshire Water announce the launch of ‘H2GO’, a revolutionary new form of water that experts believe will help Britain’s best swimmers smash records by as much as 5%. Yorkshire Water scientists have been working with Team GB swimmer Max Litchfield to develop the new formula which significantly reduces drag around the body, resulting in increased...
What the New Old exhibition tells us about engaging an ageing population.
According to the Office of National Statistics, over 500,000 people in the UK are 90 or older, with Age UK reporting that half of people over 75 live alone - 36% of which speak to less than one person a day. Our population is the oldest it’s ever been, meaning there are a new series of behaviours, needs and purchase...
Brand Trust = ROI.
Consumer brand engagement is recognised as a key driver of preference and loyalty. Ipsos MORI have demonstrated through global, cross-category research that two thirds of any brand decision is emotional – a truth supported by a growing body of research across the marketing industry. Our purchase decisions and brand loyalty are heavily influenced by perceptions of what a brand stands...
Filming together with Renault Sport Formula One.
Last week saw the Renault Sport Formula One team unveil their new RS17 car as they target a big improvement in the upcoming 2017 Formula One season. With Nico Hulkenberg joining from Force India, and Britain’s Jolyon Palmer staying with the team for a second campaign, this is a launch and a sporting season to get excited about. Working together with...
BMW Appoints Cogent.
We are excited to announce that we are working together with BMW UK as their solus film and video partner across all divisions; BMW, MINI, both Financial Services divisions, BMW Motorrad, and Alphabet, the fleet management division. We’ll be producing film content for all vehicle launches and corporate communications for a variety of retailer and customer audiences. The work will touch...
Lessons from bees.
At Cogent, everything we do is driven by, and owes its success to, the power of Togetherness. With our clients, with our suppliers, with our partners, with each other – together we produce better results. We didn’t invent this, however. No sir. Hard though it is to believe, there was a time when integrated marketing didn’t exist. A time when agencies didn’t...
Why brands should treat their Twitter accounts like flagship stores.
It’s 11pm and I’m in another passive aggressive Twitter conversation with an online retailer whose delivery times have let me down. As the TV plays on in the background, I frantically refresh my notifications, waiting to be awarded the social media victory that five days of delayed couriers so rightly deserves. Last week it was a rail network, next week...
Bringing CGI into the Home.
At its best, the coming together of commerciality and creativity in marketing is very powerful. To some, the meeting point between the two is marketing – and it is certainly the point of healthy tension that keeps us focused on outcomes, rather than outputs. It doesn’t come without challenges for marketing teams though. Often the key to success is finding the...
Do millennials and gardening go together?
When I first decided to write a blog piece about gardening, I felt a wave of discomfort rise up from my toes to my not-so-green fingers. I’m 24, have lived in a flat in London for the last 3 years and am a long way off from owning a pair of gardening gloves, or a house for that matter. But then...
The best book money can’t buy.
Last week I unexpectedly found myself having a few minutes to spare in the centre of Birmingham and being near the Bullring, I thought I’d head for the nearest bookshop and take a look at the new Robert Harris novel*. Which is how I came to be in a large Birmingham high-street chain bookstore and as I loitered near the till...
Pulling together the biggest mistakes brands make on social media.
Having a presence on social media is one thing, but doing it right and getting the most out of your channels is another. In this day and age, it seems that everyone (and every brand) has some form of social profile and, as such, standing out from the crowd takes expertise, confidence and know-how. While there are of course tonnes of...
