We’re delighted that Advertising Unlocked is back again for 2022. In 2019, we welcomed twenty 15-year-old students from a local Warwickshire school to attend our agency for the day. We were able to give the students a flavour of the Marketing industry and what a typical day at Cogent looks like.

We got first-hand insight into how young students view the industry, which was extremely insightful. Some of the students were surprised to learn that marketing isn’t just television ads and billboards and they really benefited from being told about other roles that agencies undertake day to day.

We felt it was important to emphasise the fact that marketing isn’t just for designers and artists but that the industry requires a range of skills including arts, humanities, science, technology, engineering and maths.

The IPA Advertising Unlocked programme is a fantastic initiative for our agency and for the industry as a whole. It’s great to be a part of something that encourages the next generation of marketeers to explore more about a career in our industry. The past few years have presented the industry with recruitment challenges, which is why it is more important than ever to nurture new and diverse talent and we’re thrilled to be involved again for 2022.