Yorkshire Water.

#CourseItsBetter.

Yorkshire Water is a water supply and treatment utility company servicing Yorkshire.

Like most utilities, they have low brand affinity, particularly around annual billing time, when brands across the sector experience a dip in customer satisfaction and positive brand perception.

The ‘Course it’s better’ campaign draws on the heritage and folklore of Yorkshire, rallying regional pride and positivity towards the brand.

Living across outdoor, social media, press advertising, giveaways and more, Cogent created a range of content that the people of the county could really get behind.