REXEL UK APPOINTS COGENT AS LEAD INTEGRATED MARKETING AGENCY.
Rexel UK has appointed Cogent as its lead integrated communications agency following a strongly contested pitch. The agency will be a key partner to Rexel, a leading electrical wholesaler in the UK, as it embarks on a full rollout of its newly unified brand. This marks the culmination of a program that has brought together the company’s multiple trading divisions under the Rexel brand name.
Cogent has been appointed at this vital time to increase brand awareness, deepen relationships with Rexel UK’s key customers and strengthen its position in the marketplace.
Caren Munro, Rexel UK’s Head of Marketing said: ‘With 250 branch locations across the UK and a newly launched webshop, our business is ideally positioned to push forward as a leading player in the electrical wholesale market. Cogent demonstrated the energy, experience and expertise we need in a true communications partner to work closely with us as we continue on that exciting journey.’
Cogent’s CEO Bruce Hutton said: ‘Rexel is a fantastic addition to our client group here at Cogent, and we’re thrilled to be establishing our partnership at such an exciting time for their business. The electrical wholesale sector is hugely competitive and faces significant challenges at a trading, legislative and geopolitical level. Helping Rexel to navigate all of these, keep their customers engaged and build their brand is exactly the kind of brief we love.’
Rexel UK is an electrical distributor connecting electricians, contractors and industrial organisations with the best electrical products, site supplies and solutions. They carry wide ranges from the UK’s leading suppliers, from lighting and circuit protection to electrical wiring, industrial controls, safety and workwear, as well as power tools and site equipment. Their online store and 250 branch locations across the UK offer a flexible personal service, expert advice and everything you need for all your electrical projects, large or small.
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