Working together with Kwik Fit as lead strategic and creative partner.
We are delighted to announce that Kwik Fit has appointed Cogent as its lead strategic and creative partner for through the line communications after a strongly contested pitch involving four other agencies.
The move marks an intention by Kwik Fit to increase consideration and drive commercial growth of Kwik Fit and their other key retail brands.
Our team at Cogent will be developing a new integrated campaign to be rolled out nationwide this autumn, which will see Kwik Fit run with the concept we presented at pitch.
Andy Lane, Marketing Director for Kwik Fit said: “As well as clearly demonstrating an unrivalled insight into our business and commercial challenges, no-one came close to showing the same brand understanding and creative excellence as Cogent”.
Cogent’s CEO Bruce Hutton said: “Kwik-Fit is already a famous household name and is the clear leader in what is now a diverse bricks AND clicks market that, like so many others is undergoing an exciting but seismic shift, as customers want greater levels of service, convenience and value. The Kwik Fit business is uniquely placed to deliver across all three and we’re chuffed to be able to help bring that offer into the customer’s consideration set”
Want to get together or speak to a member of our team? Give us a buzz on 0121 627 5040.