Weatherbeeta.

Weather. Beaten.

WeatherBeeta design and manufacture horse clothing. They have been distributing around the world for over 35 years.

To launch the new range of innovative Comfitec horse rugs, Cogent developed ‘Weather. Beaten.’, a trade and consumer campaign using evocative photography (shot and retouched in-house) to quickly show that WeatherBeeta’s market-leading Comfitec range keep horses happy in any weather.

Weather Beaten lived across both online and print.