MINI is one of the world’s most-loved car brands. Classically British, MINI has been around since 1959.
One of the highlights of their event calendar is Goodwood Festival of Speed, an annual hill climb featuring historic motor racing vehicles held in the grounds of Goodwood House, West Sussex. It’s an event that encompasses the heart and soul of motorsport, in a quintessentially British setting.
It’s also a perfect opportunity for automotive brands like MINI to draw on their heritage and showcase everything new and exciting about the marque. Live experiences engage the 500k members of the public who pass through the gates over four days.
We worked with the MINI brand team to create a piece of content that would capture the excitement of the event and amplify the MINI experience for an online audience who either couldn’t make it – or did, and wanted to relive and share it after the event.
Watch the film to explore the five different “worlds” hosted by MINI at the event, each showcasing different vehicles from across the range; plus MINI fun including a live DJ, an interactive dancefloor, a dance flash mob, members café, lifestyle shop, barbershop and more.