Learning to fly at Cogent: Meggan.

Meggan at Cogent

Learning to fly at Cogent: Meggan.

Here at Cogent, it’s important to us that we inspire the next generation. We regularly take on interns in all different departments across the agency. Sharing knowledge is a vital part of what we do. Having interns in the team not only means we can teach them, but they almost always teach us a thing or two as well.

Many of the students who intern at Cogent, end up coming back or staying on as full-time team members. Our ‘Learning to Fly’ series will showcase rising stars who permanently joined the team after completing internships here at HQ. We chat to them about the importance of internships, what they learnt and what they love doing the most! First up we speak to Meggan, Junior Account Executive.

What did you study at University?

I studied Business Management with a year in industry.

What drew you to do an internship at Cogent?

I spent my year in industry in an in-house marketing role which I loved and gave me my first taste of marketing. The company I worked for had Cogent as one of its marketing agencies. After working together on a print project and finishing that year in industry, I wanted to explore the role of an agency and see business from the other ‘side’. I also wanted to find out more about the agency culture that everyone talks about and wanted to test myself to see if I could be as adaptable as people in agencies need to be. I wanted to see if I could work at the pace of an integrated agency; working for multiple clients at the same time. I was also really intrigued by the opportunity to be advising clients from all different industries, all with individual objectives, values, consumer groups and reasons for being.

What are the benefits of doing an internship during university?

You are able to test out what you might like, and also what you might not like when looking to start a career. Internships are short term, so it’s a great opportunity to test something out before committing for a longer period of time where you’re being paid for responsibilities and commitments. You can also discover job roles that you never knew existed, see how different roles work together within the same company, and how different companies work together. You might go into an internship in one role, but during that time interact with other roles in other companies which might open your eyes to what you want to do after graduating.

Why did you return to Cogent?

I only interned for 3 months, and as much as Cogent enabled me to really become part of the team and have client-facing responsibilities during that time, I wanted more time to explore the role. I liked the challenges associated with the role in this agency, I liked the opportunity to be client facing but still creative in suggesting marketing plans. For example, I liked having an in-house creative studio team meaning I get to learn and interact with the people on the Mac’s ‘doing the doing’ for example. Being an integrated agency means there’s exposure to so many arms of a business offering that might not be available at other agencies. I liked how Cogent encourages all teams to interact with one another, so you’re not restricted by your specialism, but you’re given a platform to expand your understanding of the whole process that offers clients creative solutions.

What is your favourite part of your current role?

I’m happy to report that one of the same reasons for my return is now my favourite part of my role. I like having account management responsibilities and being client facing with numerous clients from various industries. I like this with the daily responsibility (and challenge) of being creative and fitting into sector-specific lingo, getting to know the client’s business as well as they do and understanding the audience on a molecular level. My role is so varied in what I get to have discussions about, but I love that. Every conversation builds on the last, and adjusting to the pace of it all just helps in building those relationships we rely on both within Cogent and with our clients.

If you’re interested in interning at Cogent, you can get in touch to find out about current opportunities here.