BMW is a German multinational company which manufactures, distributes and sells BMW, MINI, Motorcycles and Parts.
The launch of the new BMW X2 marked a number of firsts for the brand. This was a completely new model and product range for BMW, this was also going to be their first ever digital launch of any vehicle. Cogent were tasked to produce a product substance film, promoting the key features and design elements of the X2. Showcasing the dynamism and versatility of BMW’s first Sports Activity Coupe.