Cogent has retained the Vauxhall Network Q creative account following a competitive pitch, 29 years after they first created the brand back in 1990.
In creating Network Q, the UK’s first approved-used car manufacturer brand, Cogent helped Vauxhall to establish a whole new category in automotive retail. Their 114-point check continues to set the standard in approved-used vehicle retail today.
Clare White, National Brand Manager for used vehicles at Vauxhall Motors said “We have a long-established relationship with Cogent. They continually demonstrate a deep understanding of our business while always proving fresh strategic and creative thinking. Since creating the brand almost 30 years ago, Cogent have remained a seamless extension of our in-house team”.
Bruce Hutton, CEO at Cogent, said: “We are delighted to have retained the Network Q account. A 29-year client relationship with such an icon of the UK automotive industry is a real badge of honour for us and a great example of togetherness in action. Here’s to the 30th birthday celebrations next year!”