Together For Every Mum.
Tommy’s is the UK’s largest charity funding research into the causes of miscarriage, stillbirth and premature birth. Our brief was to help raise awareness of the support and information that is available through Tommy’s, at a critical time of year for the charity – Mother’s Day.
When a mum experiences baby loss, at any stage of the journey, it can be a really difficult time. Mums may not know where to turn for support, and often friends and family can’t offer the help that’s needed – maybe because nobody knew about the pregnancy, or because people don’t see a visible child. This can make Mother’s Day an especially hard time.
‘Together For Every Mum’, which launched on Mother’s Day, recognises the huge range of feelings and emotions that mums experience and the words that have stayed with them along their journey. It’s a way of letting mums know they are not alone whatever they are going through, or however they feel – this Mother’s Day, or any day.
The campaign video was incredibly successful and generated 19.2k organic views across Tommy's Twitter, Facebook and Instagram channels.