Tradition meets innovation.

Renowned for its stunning, innovative jewellery, David Morris challenged us to showcase their gifting collection, but without the luxury of a big-budget production. So, we turned to innovation itself. Using AI, we created an Alice in Wonderland–inspired multiverse, all accessed through the brand’s iconic rose-coloured box. Each collection became a magical world of its own - a surreal, dreamlike journey where craftsmanship met cutting-edge creativity.

The result? A ground-breaking, social-first film that redefined luxury storytelling, proving that traditional craftsmanship and innovation can coexist seamlessly. This first venture into AI for both David Morris and the wider jewellery sector sparked huge interest, with features in The New York Times and Women’s Wear Daily, and conversations across luxury, tech, and creative circles.