Helping sell the least salesy garage

Protyre Autocare

Protyre Autocare

Protyre Autocare

A bus stop ad with a giant QR code
A bus stop ad with a giant QR code

Only what you need

Upselling, hidden extras, poor service - no wonder trust in garages needs fixing. But Protyre Autocare do things differently. With a 4.8 Trustpilot score and a reputation for transparency, they were ready to launch their first-ever brand campaign.

We positioned them as the garage that’s trusted for what they sell, and loved for what they don’t. Anchored by the line “Only What You Need”. The campaign celebrates minimalism in messaging and honesty in service. In a category full of noise and jargon, we stripped things back to let Protyre’s integrity shine.

Billboard in a street in London, copy says 'Tyres for the M1, not for F1'
Billboard in a street in London, copy says 'Tyres for the M1, not for F1'
Billboard in a street in London, copy says 'Tyres for the M1, not for F1'
Billboard in a street in London, copy says 'hmm... probably didn't need this whopping big poster just to tell you we do MOTs, servicing and tyres''
Billboard in a street in London, copy says 'hmm... probably didn't need this whopping big poster just to tell you we do MOTs, servicing and tyres''
Billboard in a street in London, copy says 'hmm... probably didn't need this whopping big poster just to tell you we do MOTs, servicing and tyres''
Billboard in a street in London, copy says 'OMG forgot my MOT''
Billboard in a street in London, copy says 'OMG forgot my MOT''
Billboard in a street in London, copy says 'OMG forgot my MOT''

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