Enreach.
Future-proof your comms
Integrated campaign.
Brief
Enreach is the go-to business telecoms provider for game-changing communications solutions; cloud phone systems, mobiles, IT solutions, business-grade broadband and lines and calls packages.
The business has users in 24 different offices with 1100 employees and 6750 resellers. With ISDN switch off fast approaching in 2025, they wanted a campaign that would both create both a sense of urgency, and position Enreach as the solution to a problem many businesses haven’t got their heads around yet.
Solution
We focused on the outdated tech still being used by many businesses. Through an industry survey we unearthed attention grabbing stats that showed just how many businesses were stuck in the 80s and playing catch-up when it comes tech. We used it to create national, regional and trade PR stories and brought the survey stats to life across social with iconic 8-bit animations, graphics and type. This bold campaign gave Enreach widespread press coverage, increased social media impressions and referrals.
