This is Dublin
Broadening brand appeal.
Dublin is an authentic equestrian clothing and accessories brand, created by riders for riders. Their products are sold across the USA, Canada, Australia, New Zealand and Europe. Launching in 1980, the range has expanded to include casual clothing, jodhpurs, breeches, footwear, riding hats, and competition clothing.
The brand is widely known and well-loved within the equestrian community. Our challenge was to help broaden its appeal as a lifestyle brand, whilst staying true to its equestrian roots.
At the heart of the campaign, we’ve created a TV ad, designed to convey the essence of the Dublin brand and create emotional connections with people who love country pursuits.
It’s currently live, running in Dublin’s key international markets including the UK.