Biffa isn’t the brand you expect to roll into Christmas ad season with a big red festive truck. Which is exactly why we did it. A fully AI-generated festive film that gave the classic Christmas ad a very Biffa twist. Bold, playful and proudly unexpected, it brought waste, recycling and the circular economy into the seasonal spotlight. In a category not exactly famous for creative risk-taking, the film helped Biffa show up in a completely different way: distinctive, entertaining and commercially ready to roll across social, digital and education channels. Because even at Christmas, beige deserves a good poke in the eye.