A game changer for plastering.

Plastering  - it’s graft. It’s sweat. It’s one of the toughest jobs on site. And with fewer skilled tradespeople entering the industry, the biggest challenge is bringing new talent into the trade.

So when British Gypsum made Thistle MultiFinish sprayable, this wasn’t just a product update - it was a game changer. With “Boost Your Skills”, we positioned spray not as a shortcut, but as a skill-up. A level-up. A new move in the modern plasterer’s playbook. In a category full of functional claims, we made it about momentum. With high-energy, performance-driven creative (think Nike… in dusty boots).

Boost your skills. Spray with thistle MultiFinish.

+80%

view-through rate

+80%

view-through rate