Content Marketing is about creating online content that’s valuable and relevant to our target audience. Ideally, it’ll be shareable and share-worthy too. We then make sure the content reaches that audience where and when they’re most likely to engage with it. The themes around which content is created are drawn from data analysis. The content is then lovingly crafted by our in-house experts in design, photography, CGI, film, copy and more. It’s then distributed with the support of our media specialists to ensure reach, relevance and real-time measurement that helps us test, learn and optimise as we go.