Tribe
Seekers
Seekers are modest earners living in properties and areas chosen for affordability. The area is an issue for them. So, in moving home, they’re seeking an area with a community that better reflects them.
Download the whitepaperThe act of looking for and moving into a new home is an inertia buster that sees consumer spending behaviour change dramatically. But how do our mindsets change when we’re in moving mode and how does that influence purchase behaviour?
For the first time, our Moving Minds attitudinal study identifies eight home mover tribes, and explores how brands might effectively engage with them when they’re most likely to spend.
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