A strong brand is a business’s most valuable commercial asset.
It increases the chances of customers thinking of you first and choosing your product or service over your competitor’s. It also helps to attract more customers at a lower cost per sale, who are happy to pay a little more, a little more often.
At Cogent we have been both originators, and guardians of, brands in a range of sectors and categories. Our specialists in brand strategy, brand creation, brand evolution, brand deployment and brand propagation are passionate about working in close creative collaboration with our brand clients to deliver valuable, ownable, distinct, high-performing commercial assets with longevity.