Playmobil at Cogent

Working together with Playmobil as consumer and trade PR partner.

We are delighted to announce that we are working together with Playmobil as their new consumer and trade PR partner in the UK.

The new brief has not only seen the arrival of a giant Playmobil knight to add some medieval fun to our reception, but it will also see us leading PR for the company’s rapidly-growing Lechuza brand of premium gardening planter products.

Our Creative & Technology and Propagation hives will be working closely together with the brand’s in-house team to launch new products and promote existing ranges of toy products and play-sets.

One of our first projects in 2017 will be to support the global PR campaign to promote Playmobil’s exciting new licenced Ghostbusters range – a new character set themed around the popular movie franchise – which includes the Ghostbusters’ classic firehouse, the ECTO-1, the Stay-Puft Marshmallow Man, and most of the main characters from the original film – including firm agency favourite Slimer!

Playmobil has also partnered with DreamWorks Animation to develop a series of How To Train Your Dragon play-sets. Due for release in autumn 2017, the new Playmobil Dragon sets will feature Hiccup, Toothless, and the dragon riders of Berk.

Commenting on our new partnership, Jamie Dickinson, Playmobil and Lechuza UK marketing manger, said: “Cogent showed that they had the best understanding of our brand and the direction we need to take it forward and grow within the UK. We are very much looking forward to working together!”

Our CEO Bruce Hutton also added: “Playmobil is an amazing brand and we are really looking forward to helping it grow in the UK and producing exciting work together that really engages with their retailer and consumer audiences.”

Want to get together or speak to a member of our PR team? Give us a buzz on 0121 627 5040.