Dublin Clothing

Dublin is an equestrian brand created by riders for riders. Their products are carefully crafted to be part of a real, authentic equestrian experience on a horse, in the stable or in the yard.

Cogent’s challenge was to bring this to life through advertising; connecting empathetically with real riders. The marketing demonstrated an understanding of the brand’s audience, their passions and their riding lifestyle.

This campaign lived across both print and online.