Throwback Thursday: Thorntons.

The 1970s.

Header title for adverts from the 70s

Throwback Thursday: Thorntons.

Here at Cogent, we get up to all sorts. We’ve been about since 1936, that’s 83 years, and over the decades we’ve done a lot, seen a lot and learnt a lot. We’ve worked with clients from just up the road, to the other side of the world. We’ve created memories, stories and moments. We’ve worked towards change, created movements and rallied pride.

Yet, in today’s fast-moving industry, it’s so easy to get caught up in the here and now, or obsessed with predictions for the future. So, it’s times like these we like to sit back, and throw it back.

Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the great advertising we’ve done over the eras.


Picture the scene. It’s the 1970s, the UK has elected their first female Prime Minister, ABBA are topping the charts and flares are the height of fashion.

Cogent, one of the first major advertising agencies outside of London, then residing in Solihull, picked up the iconic British chocolate account, Thorntons. The brand, which was established in 1911, partners with Cogent to promote their Christmas continental range of chocolates.

Grabbing attention with a catchy headline, this ad boasts a hint of humour while cleverly embodying Christmas. Fast forward nearly 50 years, and Thorntons is a current Cogent client. The marketing techniques and channels may have evolved, but it’s the same great tasting chocolate they’ve always been known for.

Explore some of our recent content led work for Thorntons – and take a peek inside the factory – here.