TeaTalk with: Amy Harding, Search, Analytics & Conversion Manager .
We sit down with Amy, a member of our Search, Analytics & Conversion team, for a cuppa and a chat. We explore what drew her to marketing, what Togetherness means to her and what she enjoys most about working at Cogent.
What inspired you to get involved in Search in particular? Was this something you always wanted to do?
It took me a while to figure out the right career for me, but I can certainly say now I have found my calling! At University I studied Business and Management, this enabled me to gain an understanding of everything from finance to web development, here I found my initial interest in digital marketing.
Social media was something that particularly piqued my interest and my creative side, this is where my career started. After working in a few social media and client relationship roles I got involved with the Search team at Cogent. I really enjoyed helping the team out and knew that this was where I wanted to take my career.
What is it that makes Cogent different to other places you have worked at?
There is a great feel about Cogent, it’s welcoming, helpful, fun and there is a real sense of togetherness. Everyone at Cogent is so willing to help, a simple chat is never any trouble and that’s how the great ideas start. It’s different to other places I’ve worked because my colleagues are approachable, I enjoy coming in and I’m proud of where I work.
What’s your career highlight to date, something you’re proud of?
That would have to be my placement year at Aston University, it was my first proper job and I achieved so much in my time there. I worked in the International Office helping with all aspects of marketing the university to international students. My role was so varied, I created flyers to be used worldwide and recruited a team of international ambassadors to help with jobs on campus. I learned so much during that year and it set me up with so many valuable skills.
What’s the best advert or piece of marketing you’ve ever received and why?
This is a recent campaign, but still one I think deserves merit – it also means I get to talk about one of my other passions. The Oatly “It’s like milk but made for humans” campaign is so simple but so effective, with an amazing product behind it. The ads scream out at you and it’s almost impossible not to read. Some say the campaign is controversial but to me it makes complete sense and explains with such simplicity why the product exists and why you should buy it. The drum explains the campaign much better than I ever could if you want to read more about it.
What does Togetherness mean to you?
Togetherness means working towards a common goal, Cogent has got that attitude and it’s brilliant!
What part of your job do you enjoy the most and why?
Getting a new campaign off the ground and seeing instant results is what I enjoy most about my role. After spending time planning a campaign, doing the research and perfecting the ads and targeting it’s great when it all comes together. But that’s not where the fun stops, seeing the campaign improve week on week based on the refinements and changes we make is also really rewarding.
That’s all from Amy. Keep an eye out for next month’s TeaTalk where we’ll be sitting down with another member of the Cogent family.