Synseal is one of the UK’s fastest growing window and conservatory manufacturers, known for its elegant orangeries and robust conservatories.

Together with Cogent, they wanted to drive awareness of their stylish spaces.

Our PR specialists knew exactly what to do.

With consumer insight around aspiration at its heart, we developed the —Mr and Mrs Made It’ campaign.

We conducted a piece of research that identified the top 50 things that show a person has —made it’ in life.

Amongst a £500,000 house, multiple holidays a year and a cleaner, owning an orangery was number 21 and owning a glazed conservatory was number 27.

With the research as our foundation, we approached the national media and drew on our extensive network of contacts.

They loved the story.

We secured 22 pieces of national coverage, 80 pieces of regional coverage and 5 broadcast hits.

We even had two offers to make documentaries!

Importantly, the campaign delivered an ROI of 100:1 – amplifying Synseal’s reputation as a manufacturer of aspirational and luxurious orangeries and conservatories – and generating huge sales.