Sponsorship activation – community and grassroots

As Nottingham Building Society’s creative agency partner, a key part of our remit is to support activation of their sponsorship of the Leicester Tigers rugby union team. From promoting #tigersfamily products which tie customer savings to investment in the club, to engagement in community initiatives getting youngsters involved in grassroots rugby...

British Cycling – driving grassroots participation.

Breeze is one of British Cycling’s award winning initiatives, which brings together women of all ages, abilities and experience levels to enjoy bike rides across the UK. The programme is delivered by a network of over a thousand passionate and enthusiastic female volunteers – the Breeze Champions. Cogent and British Cycling came together to create a campaign to create awareness of...

Keeping it in the sporting family!

Sheridan is Executive Assistant to CEO & Office Manager at Cogent. Basically she keeps us all organised and on our mettle. She’s used to high performance environments - her Dad is Aston Villa and England legend (and now fitness and conditioning supremo and Pro Level Performance co- founder) Tony Daley....

14 years on the bounce!

Ella is an account manager at Cogent, but she spent most of her formative years in the world of competitive trampolining  - move over Bryony Page! She competed at regional and national competitions across the UK for both Trampolining and Double Mini Trampoline (DMT) – ultimately ranking a very respectable 24th in the UK for DMT. At 15, Ella trained and...

Blake Timms – Cogent’s urban fashion and Ice Hockey guru!

Blake Timms works in our Propagation Hub. Outside of work, Blake’s interests are all fashion, lifestyle and sport related. He’s the man behind www.fashbox.com, a blog and podcast dedicated to urban fashion and lifestyle. It even spawned his own clothing label. Blake also played ice hockey for 15 years, reaching a semi-professional standard. He was part of the Great Britain University...

Activating Network Q’s sponsorship of Wales Rally GB.

We created the Network Q brand for Vauxhall 27 years ago and we’re delighted to say we are still their lead agency today.   In 2015, that asked us to help find a way to celebrate their 25th anniversary. Rekindling Network Q’s long history with rallying seemed the obvious place to start. We suggested a sponsorship strategy, leading to title sponsorship of...

Cogent Cycle Club.

Inspired by our work with British Cycling on their Ride Social grassroots initiative, Cogent Cycle Club formed this year to take on the Stratford Tempest in support of Midlands Air Ambulance – a charity who came to the rescue of one of our own this year. Next year the CCC are looking to take on another challenge – and may...

Sports Lifestyle Apparel.

We are lead strategic and creative agency for Dublin equestrian clothing and their sister brand, Weatherbeeta horse clothing. They’re a family owned business like us, and we support them in the UK, Australia, US and across Europe. We’re working on a renewed brand strategy for them currently as they look at the hierarchy of their brands and products, how they...

Renault Sport Formula One 2017 season launch.

The Renault Sport Formula One team were targeting a big improvement in the 2017 Formula One season. With Nico Hulkenberg joining from Force India, Britain’s Jolyon Palmer staying with the team for a second campaign and a new car to unveil, they wanted launch content to get excited about. Working together with the Renault Sport Formula One team, our film specialists...

Global Sports Activation.

Prior to joining Cogent to run the global Jaguar account, David Jones was Commercial Director for MG Sport & Racing for two years. He ran entries into Le Mans, BTCC and WRC2, as well negotiating and activating sponsorship rights, brand marketing, merchandising, hospitality and more. He was also a pretty useful rugby union inside centre in his youth (so he...