Renault Sport Formula One 2017 season launch.
The Renault Sport Formula One team were targeting a big improvement in the 2017 Formula One season. With Nico Hulkenberg joining from Force India, Britain’s Jolyon Palmer staying with the team for a second campaign and a new car to unveil, they wanted launch content to get excited about.
Working together with the Renault Sport Formula One team, our film specialists worked around the clock to deliver a number of social media films featuring both the drivers, and video news releases for broadcast, featuring top people in the team including the Chairman of Renault Sport Formula One. We shot in 3 alternative locations on site at Renault Sport Formula One HQ, filmed in multiple languages and delivered 11 edits of the VNRs, in a time frame to match the fast pace of a high profile Formula One launch.