Marston’s operate an estate of over 1500 pubs across the UK. They are grouped into a number of formats and each pub has its own branded identity.
In a vast yet strategic project, Cogent designed and built 530 websites for Marston’s PLC, including Generous George, The Dog Inn and Ten Lock Flight. All our websites are built with UX, SEO and conversion in mind.
We incorporated a number of innovations to make life easier for both the pub managers and the central Marston’s marketing team, including a dynamic CMS-driven searchable menu template. We also created an integrated ‘Book your table’ interface.