Kwik Fit Radio.


Kwik Fit are the leading fast-fit specialists in the UK for tyres, exhausts, batteries and brakes. They also offer MOT testing and car servicing.

As Kwik Fit’s lead creative agency, Cogent are finding new and exciting ways to move the brand towards more emotion-led consumer-centric campaigns.

By using nostalgia, audio triggers and sonic branding to drive familiarity, Cogent brought back Kwik Fit Fitter jingle, 35 years on, to radio.

These reinterpretations of the jingle, first made famous in 1984, featured in a series of radio ads airing across Absolute Radio, LBC, Kiss, Heart and Network Drive.

The new campaign used different instruments to create revamped versions of the original ad, which enabled the brand to also release seasonal and festive versions too.

Listen to an audio clip of one of the many radio ads below!


We’ve recently recorded the latest radio ads for Kwik Fit. In a twist on their usual radio activity, this is a dynamic digital radio campaign targeted at young drivers heading off with friends to festivals this summer.

The ads are being programmatically targeted across Spotify and digital channels each focussing on a different genre of music – Kwik Fit’s gone pop, rock and rap!