GoGo SqueeZ make healthy snacks for kids in squeezable pouches. After much success in France and Canada, in 2018 Cogent were tasked with propelling the brand into the UK market.
Our brief was to create awareness around GoGo SqueeZ products as healthy, non-artificial lunchbox snacks made from 100% fruit.
As part of a wider integrated marketing campaign, we used social media micro-influencers to reach parents with children aged between 5-10 years old. Our micro-influencer campaign helped to create visibility and familiarity around GoGo SqueeZ within a relevant and engaged audience.
The campaign produced some really authentic content which highlighted some of the product’s main USPs, including its convenient packaging and healthy ingredients. To ensure maximum exposure we also repurposed the influencer content by running targeted Facebook ads.