Global Sports Activation.
Prior to joining Cogent to run the global Jaguar account, David Jones was Commercial Director for MG Sport & Racing for two years. He ran entries into Le Mans, BTCC and WRC2, as well negotiating and activating sponsorship rights, brand marketing, merchandising, hospitality and more. He was also a pretty useful rugby union inside centre in his youth (so he tells us!). His claim to fame is a 100% win record partnering with Wales and British & Irish Lions legend Mike Hall (one game for Cardiff University!)