But… what are we doing on TikTok? Our guide to effective marketing strategies.
Emma, Mary and Ulka are from our very own Planning Department. As marketeers, we need robust, independent research that we can trust to inform our business decisions. In this opening talk, we’ll take you through key findings from the best of the recent IPA Marketing Effectiveness research covering:
- Balancing short term sales vs long-term brand building
- The changing media landscape
- How purchase context affects consumer behaviour