Cogent Beekeeping: October 2019.
While the frost starts to settle, the leaves begin to fall and we dig out our hats and scarfs, we look back on another busy month here at Cogent HQ.
First up we headed to The Festival of Marketing where our Growth Director took to the stage to talk all thing Moving Minds, attitudinal segmentation and behavioural psychology (yes, he is wearing a red silk dressing gown. No, he hasn’t totally lost his mind). Want a copy of the presentation, or to find out how Moving Minds can help you unlock the spending power of home movers? Let us know and we’ll send something your way. We’ll even explain the dressing gown… we promise!
We’re proud to have sponsored our clients at Rexel UK Ltd as they trekked Everest to raise vital funds for the Electrical Industry Charity. It was great to see Kate and Rachael at the top of the mountain with the Cogent flag – a little togetherness can go a long way! WELL DONE TEAM!
This month our Planning team hosted Eff Day, a mini-conference and IPA initiative here at Heath Farm. We invited our clients for a day of reimagining creativity and exploring effectiveness in the digital age. A great line up of speakers from the likes of Durham University, Kings College London and Thinkbox joined us at HQ, while a few of us Cogent-ers hosted interactive workshops. Our Head of UX even led a session which saw attendees ‘eating their way to success’ as they taste-tested a mixture of homemade goodies to demonstrate the advantages of A/B testing online.
In the true spirit of Haloween, we’ve been carving bus themed pumpkins with our client Arriva Bus UK. The client popped in to judge our artistic creations before awarding the winning team. It’s not just fairy godmothers who can turn a pumpkin into a coach…
Talking of coaches, we also headed to the Coach & Bus 2019 exhibition with our client Volvo. It was great to see the stand and signage we designed come to life, along with the vehicle livery.
Our most recent campaign for Network Q went live this month. Our Halloween themed creative promotes their approved used SUV event. Research undertaken by Autotrader revealed that a staggering 93% of used car buyers worry if they can trust a retailer, while 90% express concern about making the wrong decision. Network Q are the UK’s first national approved used retailer, and we worked with them to demonstrate how buying a Network Q used car isn’t scary at all!
A couple of our PR team visited Saltex, a landscape trade exhibition with our client Hayter and Toro. We arranged lots of editor visits to Hayter and Toro’s stand while supporting with interviews and media relations!
October saw the launch of Kwik Fit’s latest Drive Away Happy campaign, with real, every day people at its heart. This integrated campaign was the first of its type in the UK, syncing three channels across peak commuter times – dynamic digital OOH ads, GTN radio traffic and travel and ad takeovers on the Waze navigation app, ring-fenced from the DOOH sites. GTN traffic & travel data was also used to trigger dynamic OOH, to ensure messaging could be tailored to drivers and the traffic conditions.
In another UK first, October also saw the launch of Kwik Fit’s latest digital radio ad which, in conjunction with AMillionAds, saw 108 million personalised ads being served across the UK – a record-breaking number!
This month we also launched a new whisky campaign for Marston’s (what better way to warm yourself up this winter!); the Simple Guide to Whisky.
That’s not all, we also created a digital campaign for the Rugby World Cup which encouraged customers to enjoy the competition, in the pub, with a pint in hand!
And that’s a wrap for October. It’s over and out from us… until next time. Catch us at the beginning of December for the latest Cogent happenings!