Cogent Beekeeping: August 2019.
Summer is nearly over, and while some of us prepare to mourn the (not so frequent) sunshine, others get ready to welcome cosy jumpers and spiced lattes. Nevertheless, we’ve been busy as usual. So hold on to your hats, as we give you the rundown on all the latest happenings to take place here in August.
This month saw the launch of #LiveYourBusLife, a campaign we created for Arriva Bus UK. One of their key target audiences is students. Having moved away from Mum & Dad’s taxi service, and with a new-found freedom to explore everything a new area has to offer, buses become a lifeline. The start of the academic year is a key opportunity to drive sales of the Arriva student ticket. The #LiveYourBusLife campaign shows students (and their parents, who often foot the bill!) the exciting life they can lead with a student ticket in their pocket. Living across social media, email, print and digital outdoor, we used stop motion photography to grab attention and convey the excitement of a vibrant student lifestyle enabled by Arriva.
Next, we celebrated the launch of the D3O website, a project our UX and web development team have been working hard on. Our brief was to introduce a B2C focus to a previously B2B centric website, while also introducing their new high impact branding. You can explore our new creation here.
On your marks, get set… cycle! August saw the start of Kwik Fit’s Tour de Branch, a challenge that sees their team cycle 2,500 miles around 127 of their service centres across the country to raise funds for children with Cancer UK. This 30-day mission aims to raise £1 million so more children with cancer can ring the end of treatment bell. We’re proud to be sponsoring our partner, KwikFit, for every mile they ride. A fine example of Togetherness. GOOD LUCK TEAM!
In support of #BrumFeeds, and our internal #TogetherWeAre initiative, the whole agency joined forces to help fill Birmingham food banks during the summer holidays.
We’ve also been busy working on our new TV ad for Kwik Fit. The new campaign is a celebration of the diverse range of customers Kwik Fit serve – from white van drivers to mums on the school run. Whoever you are, whatever you need, Kwik Fit are there to help you Drive Away Happy. There are some prime slots lined up and some more exciting work to come! Watch this space.
That’s not all. We made the most of the blazing sunshine as we headed to Countryfile Live to film content for MINI. Look out for the video below on their social media channels now!
We were excited to see our micro-influencer campaign for GoGo SqueeZ come to life over the summer. Our PR & Social team had been working together with the kid’s healthy snack brand to create an authentic presence on Instagram to broaden exposure and raise awareness amongst parents with children aged between five and ten. The campaign produced some engaging results and lovely content.
Our PR team paid a visit to our client Hayter and Toro for a factory tour to get a little closer to the product and see how their mowers and grounds care equipment are manufactured – a very insightful day!
It’s beginning to look a lot like Christm…. Ok, maybe not. But the festive season is well underway for our clients Marston’s as we worked together to launch their Christmas landing page and create over 100 campaign assets going live across email, web and social media in the coming months (get booking your Christmas parties now!).
Check back in October to find out about an exciting piece of new research and whitepaper we are about to launch… the countdown is on, keep your eyes peeled for more information soon.