Cogent Cycle Club takes on the Stratford Tempest.

This weekend Cogent Cycle Club are taking on the Stratford Tempest for Midlands Air Ambulance Charity because one of our own needed their help this year. Earlier this year one of our colleagues was badly injured in a motorcycle accident and he was rushed to hospital by Midlands Air Ambulance, without whom he wouldn't now be recovering at home. We wanted to...

Welcome to Cogent. Blake Timms.

This week Blake Timms joins our Search, Analytics and Conversion team as Search Executive. Sitting as part of our Propagation Hub, Blake brings a data driven approach together with digital and fashion know-how. Today he tells us a bit more about his experience and his interests outside of the office. Why Cogent? "It’s always great when you start a new role, or...

Behind the scenes with Network Q.

Last week we had a great time out on shoot with Network Q. Bringing together rock climbing, drones and a day in the Big Smoke, here's a little behind-the-scenes peek at our team in action. Stay tuned to see what we've been up to! Want to learn more about the content we create? Give us a buzz on 0121 627 5040....

Welcome to Cogent. Lorraine Molloy.

We are delighted to give a big ‘welcome to the hive’ to Lorraine Molloy who joins us this week as part of our finance team and Support Hive. Balancing savvy numerical skills together with a guilty pleasure for Love Island gossip, Lorraine tells us a bit more about her experience before Cogent and life outside of work. Why Cogent? “I really...

Welcome to Cogent. Sheridan Daley.

Joining the team in the Propagation Hub as PA to the CEO, this week we welcome Sheridan Daley to the hive. With over 3 year’s agency experience and an other-worldly ability to multitask, Sheridan brings her meticulous organisation and forward planning skills to Cogent – all delivered with a smile. Today we talk to her about her career to date...

Welcome to Cogent. Alisha Kaur Sapra.

Joining our Relationships Hive is makeup mad track driver Alisha Kaur Sapra.  Starting as an Account Executive on one of our biggest retail accounts, we are thrilled to welcome her to Cogent and cannot wait to see all the great work she produces for our clients. Today we find out more about her marketing background and how she brings together...

Welcome to Cogent. Nick Banister.

Today we are pleased to welcome Nick Banister, Leicester City fanatic and TV buff, to the Creative and Technology Hive as our new Junior Videographer. We talk to him about why he picked Cogent and how he’s found working together with the team so far. Why Cogent? Before Cogent, I studied for a Media Production degree and worked in the leisure sector...

BRAND ROI

Brand Trust = ROI.

Consumer brand engagement is recognised as a key driver of preference and loyalty. Ipsos MORI have demonstrated through global, cross-category research that two thirds of any brand decision is emotional – a truth supported by a growing body of research across the marketing industry. Our purchase decisions and brand loyalty are heavily influenced by perceptions of what a brand stands...

Lessons from bees.

At Cogent, everything we do is driven by, and owes its success to, the power of Togetherness. With our clients, with our suppliers, with our partners, with each other – together we produce better results. We didn’t invent this, however. No sir. Hard though it is to believe, there was a time when integrated marketing didn’t exist. A time when agencies didn’t...