Cogent Beekeeping: 2019 Annual Round Up.
That’s it. Like the speed of light, 2019 has drawn to a close. With 2020 rolling in fast, we take the time to look back on what was a great year here at Cogent. ...
Bacofoil Appoints Cogent as Lead Integrated Agency.
Bacofoil, the UK’s number one brand for food preparation and storage products, has appointed Cogent as its integrated creative agency. Cogent will be supporting Bacofoil across their full product range throughout 2020, helping the brand on their mission to ‘own the kitchen drawer’....
Top Tips for Media Relations.
Cogent's PR Account Manager, Aamina, shares her top tips for building killer media relations. ...
Why we use Umbraco to benefit our clients.
Harriet Lawrie, Full-Stack Developer at Cogent, discusses why the togetherness agency uses Umbraco....
TeaTalk with: Rich Cross, Copywriter.
We sit down with Rich Cross, Copywriter here at Cogent for a cuppa and a chat. We explore working at Cogent, his career highlight so far and what togetherness means to him. ...
Cogent Beekeeping: November 2019.
It’s December, and with the battle of the Christmas ads well underway, our (questionable) Christmas jumpers making their annual re-appearance and The Fairytale of New York on its 25th play already, we give you the low down on all the exciting happenings to take place here at Cogent this November. We’ve been out and about this month. First up, we headed to...
How I am Influenced by Influencers.
As a PR I am always looking for the best way to get a story, encompassing my client’s key messages, out to the best audience. However, the landscape has changed – and media relations is a whole different ball game....
Cogent Beekeeping: October 2019.
While the frost has started to settle, the leaves begin to fall and we dig out our hats and scarfs, we look back on another busy month here at Cogent HQ....
How much should we use infographics?
Infographics are a tried and tested method of conveying information in an easily digestible format. This is because human brains generally find it easier to process visuals than text. But are infographics now being overused or have communications professionals found the perfect message format? Our Content Director explores more...
TeaTalk with: Sandeep Singh-Bhachu, Animator and Designer.
We sit down with Sandeep Singh-Bhachu, Animator and Designer here at Cogent for a cuppa and a chat. We explore working at Cogent, his career highlight so far and what togetherness means to him. ...
Cogent Beekeeping: September 2019.
It’s October, the seasons are turning. As the leaves turn orange, the nights draw in and pumpkins become mandatory, we reflect on what’s been a very busy month here at Cogent....
Cogent reveals Moving Minds research.
Cogent, in conjunction with Ragdoll Research, has undertaken a major research project investigating the UK home moving market. The attitudinal segmentation of UK home movers uncovers the key reasons why people move. Cogent also engaged Professor Richard Crisp, Head of the Department of Psychology at Durham University to explore the behavioural psychology behind the spending decisions these home movers make....
TeaTalk with: Andrea Fones, Head of Project Management.
We sit down with Andrea Fones, Head of Project Management here at Cogent for a cuppa and a chat. We explore why she chose to go into project management and why she likes working at Cogent. ...
Throwback Thursday: ANGLIAN WATER.
Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the amazing advertising we’ve done over the eras. ...
Cogent Beekeeping: August 2019.
Summer is nearly over, and while some of us prepare to mourn the sunshine, others get ready to welcome cosy jumpers and spiced lattes. Never the less, we’ve been busy as usual, so hold on to your hats, as we give you the rundown of all the latest happenings to take place here in August. ...
TeaTalk with: Lucy Teare, Relationships Manager.
We sit down with Lucy Teare, a Relationship Manager here at Cogent, for a cuppa and a chat. We explore why she chose to go into relationships and why she likes working at Cogent. ...
Cogent Beekeeping: July 2019.
July, the month of the heatwave, the Love Island finale and Wimbledon. While the sun shone its rays, Greg & Amber celebrated their victory and Djokovic won the longest ever mens' final, we report back on all the exciting things to take place here at Cogent. ...
Throwback Thursday: AGA.
Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the amazing advertising we’ve done over the eras. ...
Will removing like counts help drive in-app purchases & monetise Instagram?
While Instagram is taking the mental health stance as a reason for removing like counts, I can't help but think this could be a shift to focus the platform more towards product purchases and therefore further monetise the channel....
TeaTalk with: Sam Fitzpatrick, Front End Web Developer.
We sit down with Sam Fitzpatrick, our front end web developer, for a cuppa and a chat. We explore his career path so far and why he chose to work at Cogent...
Cogent Beekeeping: June 2019.
In the month where summer solstice graced our skies, Love Island (graced our screens and honeybees graced our gardens) was the talk of the Nation and the honeybees began to buzz, we reflect on the exciting things to happen here at Cogent over the last four weeks...
Is Integrity the Secret to Influencer Marketing Success?
Part of the success of influencers, and what gives their content such prevalence in modern marketing strategies, is that when used appropriately they create a sense of authenticity that a brand alone could never achieve....
5 Trends from SXSW 2019.
SXSW is a group of annual conferences that takes place in March in Austin, Texas, USA. We have compiled the 5 most important trends from the 2019 conference....
The Spending Diary of a First Time Buyer.
I kept a money diary over the first eight weeks of living in our new home. On all the things I bought, all the things I prioritised and every time I compromised on something I insisted I needed....
Cogent Beekeeping: May 2019.
It’s time for another monthly Cogent Beekeeping (time really does fly when you’re having fun!). It’s been a busy month here at the agency, but of course, amongst our bustle, there’s always a buzz...
TeaTalk with: Aamina Mohamed, PR Account Manager.
We sit down with Aamina, our PR Account Manager, for a cuppa and a chat. We explore what's really at the heart of the Togetherness agency. ...
COGENT EXTENDS VAUXHALL NETWORK Q RELATIONSHIP INTO ITS 30TH YEAR.
Cogent has retained the Vauxhall Network Q creative account following a competitive pitch, 29 years after they first created the brand back in 1990....
Throwback Thursday: Cuprinol.
Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the amazing advertising we’ve done over the eras. ...
Cogent Beekeeping: April 2019.
It’s May, and while we recover from overindulging in egg-shaped chocolate and practice our maypole dancing (well, sort of) we give you the rundown on all the latest happenings here at sunny HQ. ...
An innovative approach to easing renovation stress.
Is there more home interior and installation brands can do to provide customers with alternatives that add value and comfort during times of chaotic and messy renovations?...
