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Having worked with Cogent for over 10 years, Arriva knew we could help them deliver impressive results.

In this case what was needed was a campaign to get more students using the bus. The brief demanded enough of a fun element to appeal to the student market combined with a clear branded benefit. Our little buses proved extremely popular, with the ‘Get Your Ride On’ campaign smashing the targets and selling more Arriva Student Saver tickets than ever.

This  was about ensuring a rational message resonated emotionally with consumers who typically reject any communication that doesn’t immediately engage with relevance. Success depended on audience insight, an impactful, multi-channel  creative idea and true collaboration with our client.