Having worked with Cogent for over 10 years, Arriva knew we could help them deliver impressive results.
In this case what was needed was a campaign to get more students using the bus. The brief demanded enough of a fun element to appeal to the student market combined with a clear branded benefit. Our little buses proved extremely popular, with the ‘Get Your Ride On’ campaign smashing the targets and selling more Arriva Student Saver tickets than ever.