Breeze is one of British Cycling’s award-winning initiatives, bringing together women of all ages and abilities to enjoy bike rides across the UK. The programme is delivered by the Breeze Champions – over a thousand passionate female volunteers.
Cogent and British Cycling came together to create a campaign to raise awareness of Breeze, increase visits to the British Cycling site and get more women to sign up.
As we got to know the Breeze team, we found out that many of the Champions had fascinating personal stories and inspiring reasons for getting involved in cycling.
British Cycling is the nation’s largest cycling organisation and the national governing body for cycle sport. It’s committed to helping everyone enjoy cycling, from elite athletes to the leisurely weekend rider.