Bringing CGI into the Home.
At its best, the coming together of commerciality and creativity in marketing is very powerful. To some, the meeting point between the two is marketing – and it is certainly the point of healthy tension that keeps us focused on outcomes, rather than outputs.
It doesn’t come without challenges for marketing teams though. Often the key to success is finding the balance between integrity, craft and impact, and deadlines, budgets and resources – a daily challenge for some.
At Cogent, we are always looking for new and innovative ways to support our clients in meeting these challenges together. It’s what led our CGI team to develop NEW-ROOM.
NEW-ROOM allows you to build bespoke CGI sets, eliminating the need for location houses, set builds and complex storage solutions. Whether it’s a bedroom or a bathroom, wallpaper or paint, carpet or floorboards, we can create sets to exact specification and furnish them accordingly. Products and talent can then be photographed and blended into the set to create a precise and refined final image.
Once built, these CGI sets are unique to a brand – you can guarantee no competitor has ever shot there! They can be reused and altered at any time without danger of wear and tear, and remain perfectly lit. If a product is difficult to transport, or not yet available to shoot, it can also be created using CGI.
Want to learn more about unlocking the value of homemovers and speak to a member of our Propagation Hub? Give us a buzz on 0121 627 5040.