BioCare, the nutritional supplements brand, has appointed Cogent as its creative agency. Cogent will be supporting the company’s ambitious growth plans across their professional, retail and consumer audiences.

BioCare are professional supplement specialists with 30 years’ experience in developing quality food supplement products. Designing and manufacturing their products in the UK, BioCare specialises in clinically effective nutritional solutions.

BioCare’s Head of Marketing, Kelly Smith said “BioCare is already a highly respected brand among nutrition and healthcare specialists. Changing consumer trends mean we have a huge opportunity to build on that heritage and introduce our products to a much wider audience. Cogent demonstrated the depth of strategic insight and creativity we were looking for to support us on that journey.”

Bruce Hutton, Chief Executive at Cogent, said: “We are delighted to be working with BioCare. Their passion for their market was clear from day one, and with the global wellness trend continuing to grow, the opportunities in the nutritional supplement category are huge. Plus, 2019 should be the agency’s healthiest year yet!”