But despite being a well-known name, Biffa wasn’t a brand people warmed to.
When they approached Cogent, we put our heads together to create a campaign that would make people see Biffa in a new, more positive light.
We needed to generate PR, create a social media buzz about Biffa and ultimately boost sales to increase market share.
The first part of the solution was simple.
Biffa have an army of big red trucks driving up and down Britain’s streets every day.
It’s like a permanent collection of mobile 48 sheets.
At no extra cost to the client.
Biffa is a big, national brand, by far the biggest player in UK waste collection.