Bacofoil Appoints Cogent as Lead Integrated Agency.
Bacofoil, the UK’s number one brand for food preparation and storage products, has appointed Cogent as its integrated creative agency without a pitch.
This new partnership will see Cogent support Bacofoil across their full product range throughout 2020, helping the brand on their mission to ‘own the kitchen drawer’.
From Non-Stick aluminium foil and Non-Stick baking paper to Zipper storage bags, Bacofoil have been producing high quality products, trusted by millions of British households, since 1962. Priding themselves on easy to use, convenient and innovative products, Bacofoil are pioneers in their field.
Paul Feery, Managing Director UK & Ireland said: ‘We needed an agency that could quickly get to grips with the complexities of our market, and work with us to take the brand forward. Their integrated offering, cogent way of thinking and proven experience with clients facing similar challenges made the decision an easy one for us.’
Bruce Hutton, Chief Executive at Cogent, stated: ‘We’re delighted to be working with such a well-loved household brand. From healthy no fuss cooking, creating perfect bakes and storing dinner party left-overs, to cooking the perfect Christmas turkey, we’re looking forward to making sure the nation stocks up on Bacofoil products.’