Cogent Beekeeping: September 2019.
It’s October, the seasons are turning. As the leaves turn orange, the nights draw in and pumpkins become mandatory, we reflect on what’s been a very busy month here at Cogent....
Cogent Beekeeping: August 2019.
Summer is nearly over, and while some of us prepare to mourn the sunshine, others get ready to welcome cosy jumpers and spiced lattes. Never the less, we’ve been busy as usual, so hold on to your hats, as we give you the rundown of all the latest happenings to take place here in August. ...
Cogent Beekeeping: July 2019.
July, the month of the heatwave, the Love Island finale and Wimbledon. While the sun shone its rays, Greg & Amber celebrated their victory and Djokovic won the longest ever mens' final, we report back on all the exciting things to take place here at Cogent. ...
Throwback Thursday: AGA.
Welcome to Cogent’s #ThrowbackThursday, where we reflect on some of the amazing advertising we’ve done over the eras. ...
Will removing like counts help drive in-app purchases & monetise Instagram?
While Instagram is taking the mental health stance as a reason for removing like counts, I can't help but think this could be a shift to focus the platform more towards product purchases and therefore further monetise the channel....
Cogent Beekeeping: June 2019.
In the month where summer solstice graced our skies, Love Island (graced our screens and honeybees graced our gardens) was the talk of the Nation and the honeybees began to buzz, we reflect on the exciting things to happen here at Cogent over the last four weeks...
Is Integrity the Secret to Influencer Marketing Success?
Part of the success of influencers, and what gives their content such prevalence in modern marketing strategies, is that when used appropriately they create a sense of authenticity that a brand alone could never achieve....
The Spending Diary of a First Time Buyer.
I kept a money diary over the first eight weeks of living in our new home. On all the things I bought, all the things I prioritised and every time I compromised on something I insisted I needed....
Cogent Beekeeping: May 2019.
It’s time for another monthly Cogent Beekeeping (time really does fly when you’re having fun!). It’s been a busy month here at the agency, but of course, amongst our bustle, there’s always a buzz...
Cogent Beekeeping: April 2019.
It’s May, and while we recover from overindulging in egg-shaped chocolate and practice our maypole dancing (well, sort of) we give you the rundown on all the latest happenings here at sunny HQ. ...
An innovative approach to easing renovation stress.
Is there more home interior and installation brands can do to provide customers with alternatives that add value and comfort during times of chaotic and messy renovations?...
Cogent Beekeeping: March 2019.
It’s April, and while losing an hour of sleep didn't help with our April Fools gullibility (vegan Spam anyone?) we're still bustling away here at Heath Farm. We've been up to lots over the last few weeks and we can't wait to share it with you. So, here it is, Spring's first Beekeeping...
Can brands ease the feeling of remorse for the 63% of regretful millennial home buyers?
In a recent American survey (Bankrate.com), 63% of millennials stated they regret buying homes. Despite home ownership being something many millennials strive towards (and often spend years saving for) more than half report buyer’s remorse about their home purchase, with unforeseen costs being one of the main reasons. This got me thinking about the same audience in the UK –...
Princess Motor Yacht Sales Appoints Cogent to Create New Marine Lifestyle Brokerage Brand.
Cogent have been appointed by Princess Motor Yacht Sales to brand and launch its innovative new global multi-franchise brokerage business, following a 5 - way pitch....
Cogent Beekeeping: February 2019.
March is nearly upon us, and while January seemed to last forever, February flew by at the speed of light. As we all act surprised at the number of easter eggs already on the supermarket shelves (despite it being an annual reoccurrence) and revel in the highest February temperatures on record, we give you the rundown on what February had in...
Welcome to Cogent. Catherine Langton.
We are delighted to welcome Catherine Langton as the newest member of our team here at Cogent. Joining the Propagation Hub, Catherine lets us in on her experiences before Cogent and life outside of work....
Throwback Thursday: Thorntons.
Here at Cogent, we get up to all sorts. We’ve been about since 1936, that’s 83 years, and over the decades we’ve done a lot, seen a lot and learnt a lot. We’ve worked with clients from just up the road, to the other side of the world. We’ve created memories, stories and moments. We’ve worked towards change, created movements...
Cogent Beekeeping: January 2019.
January has finally come to an end, which can only mean one thing - the month of love, and Aquarius season is upon us! Before we welcome (or artfully dodge) cupids arrow and overindulge in chocolate, we reflect on what a month it has been here at Cogent HQ....
How can we get customers back in brick and mortar stores?
Client Director, Hannah Freestone, gives her review on Christmas shopping and this year's retail results....
TeaTalk with: Amy Harding, Search, Analytics & Conversion Manager .
We sit down with Amy, a member of our Search, Analytics & Conversion team, for a cuppa and a chat. We explore what drew her to marketing, what Togetherness means to her and what she enjoys most about working at Cogent....
Cogent boosts B2B offering with acquisition of NC Creative.
Integrated marketing agency Cogent has today announced its acquisition of Solihull-based communications firm NC Creative Group....
Cogent Beekeeping: 2018 Annual Round Up.
That’s it. Like the speed of light, 2018 has drawn to a close. With 2019 rolling in fast, we take the time to look back on what was a great year here at Cogent. ...
An Interview with Cogent Strategy Director: Dan Neville.
Read our Strategy Director's interview with Creativebrief for the low-down on what it's like to be part of the Cogent family, the future of advertising, inspiration and much more....
Throwback Thursday: Slumberland
Here at Cogent, we get up to all sorts. We’ve been about since 1936, that's 82 years, and over the decades we’ve done a lot, seen a lot and learnt a lot. We’ve worked with clients from just up the road, to the other side of the world. We’ve created memories, stories and moments. We’ve worked towards change, created movements...
TeaTalk with: Nick Lyons, Digital Designer.
We sit down with Nick, a member of our Creative & Technology Hive, for a cuppa and a chat. We explore what drew him to marketing, what Togetherness means to him and what he enjoys most about working at Cogent....
Cogent Beekeeping: November 2018.
The countdown is on. The tree is up at HQ (we’re decorating it together this year), the battle of the Christmas ads has commenced, the sound of Mariah Carey is echoing its way around the office and the Christmas jumper has made its annual come back....
MOM GROUP APPOINTS COGENT TO BUILD GOGO SQUEEZ BRAND.
French FMCG giant, MOM Group, has appointed Cogent following a competitive pitch to build its on-the-go healthy kids snack brand, GoGo SqueeZ, in the UK....
Learning to fly at Cogent.
We chat to intern Shelley as she reflects on her three months in the PR & Social Media team here at Cogent....
Welcome to Cogent. Mary Lumley.
We are delighted to welcome Mary Lumley as the newest member of our team here at Cogent. Joining the Propagation Hub, Mary lets us in on her experiences before Cogent and life outside of work. You’ve been interning at Cogent for the last 3 months before being offered a full-time job (Woop!). What have you enjoyed the most over your first...
Cogent Beekeeping: October 2018.
While the frost has started to settle, the leaves begin to fall and we (rather poorly) attempt to carve pumpkins, we look back on another busy month here at Cogent HQ. We kicked off with the month with fuelGenie at the NEC for Fleet Live. We went along with our client to help out and get a little peep at...
