Having worked together with Cogent for over 10 years, they knew we could help them deliver a campaign to get more students using the bus.
For the 73% of students who move away from home to study, going to university is the first opportunity to stand on their own two feet. And without Mum & Dad’s Taxis to call on, public transport becomes a crucial lifeline.
Together, we needed to let students know about all the great benefits of Arriva’s Student Saver tickets.
The idea was simple.
What better way to encourage students to —Get Your Ride On’ than by actually putting them on a bus.
Arriva is one of the largest bus and train transport organisations in Europe, with Arriva buses running in most UK cities and regions.