This effective Direct Mail campaign was written and designed for Wesleyan’s core database of teaching professionals.
An introductory incentive offer was made to attract the audience to switch their cover, a key objective for the brand.
Wesleyan measure each campaign against clear objectives. Targets are continually being met in terms of number of products sold and conversion rates and the Wesleyan team continue to be extremely pleased with the range of creative concepts Cogent develop.