Our objective was to raise awareness around people’s behaviour and habits when using water in the home and increase the conversion rate of customers ordering water saving products online from the Severn Trent Water website.
By using real people in regional testimonials we were able to bring to life practical tips on how families can use water more wisely in the home. A series of advertorials were also created with a call to action directing customers to a unique URL web page to order their free water saving packs.
This combination of editorial and advertorial placements across key midland press titles helped Severn Trent Water to achieve an increase of over 100 percent peak in demand for online requests for water efficiency products.