A suite of event marketing material was created to be used in non-British countries to promote positive messages about Britain on the back of the London 2012 Olympic Games. The toolkit will be used by four key public organisations, VisitBritain, The Foreign and Common Wealth Office, The UK Trade and Investment and the British Council. Basic templates were created to be easily adaptable for the different languages. A bespoke DAM site was created for the posts around the world to be able to access and download the event material. CI guides were also created in simple word and picture formats used to take in to account the vast range of languages.