The Thunderbird, a classic cruiser awarded the accolade of ‘Cruiser of the Year’, was launched in Barcelona in June 09 with a suite of marketing materials developed and executed by Cogent Elliott.
Communications for the launch involved nine different language versions of all marketing materials including press ads, brochures and digital communications. In addition, we developed specific launch support materials for use across the world, including window vinyls, posters, table toppers, technical ‘silent salesmen’ and freestanding POS units. All delivered accurately, on time and on budget.