Our communications build on the proposition of the breadth of choice available from Subway – focussing on the product being as healthy as you want it to be.
The ‘Sub 400’ campaign has picked up from the previous Health Campaign and in this instance focuses on calorific values as opposed to fat content.
We’ve shown through some clever communication devices how a meal deal from Subway will be under four pounds and under four hundred calories.
An in-store POS device was created and built for display in the retail space. This allowed customers to interact with a spinning wheel to reveal the many combinations of subs and crisps that come under the magic 400 calories mark.
Our digital capabilities meant we were able to replicate this interactive wheel device online using some very clever flash web banners!